HOW TO WOW: PROVEN STRATEGIES FOR PRESENTING YOUR IDEAS, PERSUADING YOUR AUDIENCE, AND PERFECTING YOUR IMAGE

Book ID/图书代码： 01240007B14273

English Summary/英文概要： “The invaluable advice in How to Wow guarantees your success in any meeting situation, from the boardroom to the breakfast table.”–Keith Ferrazzi, author of Never Eat Alone
In today’s fast-paced world, where an elevator ride with your CEO can turn into an impromptu meeting, your lunch date can become a job interview, and your conversation at a cocktail party may be a preamble to a potential business merger, knowing how to market yourself in any situation is vital. Corporate coach Frances Cole Jones has helped numerous CEOs, celebrities, and public personalities present their best selves on camera and onstage, in boardrooms and in person; now in her new book, How to Wow, she shares her strategies for making your mark in business and in life.
Every encounter, Jones believes, provides you with an opportunity to positively influence colleagues, employers, neighbors–even competitors. Not only your words, but your tone of voice and your body language speak volumes. The question, however, is: Are they working together to say what you want them to, as effectively as possible?
Inside, you’ll learn how to
• leave a lasting impression with a simple introduction
• effectively employ the twelve most persuasive words in the English language and command the stage, boardroom, or lunch table
• read nonverbal responses accurately–and shift negative ones immediately
• motivate your team under deadline
• interview fearlessly and flawlessly
• write the perfect pitch, résumè, cover letter, or e-mail
• deliver speeches that bring people to their feet
• transform a PowerPoint presentation into a powerful success
With easy-to-follow advice, amusing anecdotes, and immediately employable hints, Jones’s guidelines can keep you cool (even in hot water). From asking the right questions to giving the right answers, How to Wow will provide you with the confidence to be calm and commanding in all you do and to wow anyone anywhere anytime.

Chinese Summary/中文概要： 這是個快節奏的世界：CEO在電梯裏召開即興會議；求職面試在午餐時進行；在酒會上與生意夥伴洽談合作事宜，因此掌握推銷自己的技巧十分必要。企業教練法蘭西斯•科爾•鐘斯幫助過的CEO、社會名流不計其數，現在她的新作《如何一鳴驚人》將與讀者分享在工作生活中嶄露頭角的技巧。
鐘斯認為，每次會面都是給同事、老闆、近鄰甚至競爭對手留下好印象的機會。措辭不是唯一的因素，說話的語氣和身體語言同樣重要。問題是，它們是否如你所願地有效地發揮了作用？
在本書中，你將學到如下技巧：
•用簡短的自我介紹給人留下長久的印象br> •有效掌握英語中最具說服力的十二個辭彙，在各類場合中取得主動br> •準確理解弦外之音，且迅速轉移負面資訊br> •在期限內激勵整個團隊br> •面試中鎮定自若，表現無懈可擊br> •寫出完美的推銷辭、簡歷、求職信和電子郵件br> •演講出色，令聽眾欽佩br> •利用幻燈片演示成功達到目的br> 書中建議簡單易學、事例生動有趣、提示迅速見效。從正確提問到得體回答，本書無所不包。你在何時何地都能自信從容、輕鬆成功。br> 此書網站：http://www.howtowow-thebook.com/(VC)

Awards/获奖情况：去年甫出版，已加印6次
已售超過2萬5千本 09年三月熱銷出版平裝本
“這本書的寶貴建議幫助你在任何會面場合取得成功。”——《別自個兒用餐》作者基斯•法拉利

About the Author/作者介绍： 法蘭西斯·科爾·瓊斯于1997年創立科爾媒體管理公司（Cole Media Management）。自創立之初，公司一直重點培養客戶自身優勢、加強交流能力，藉以改善客戶的工作表現、提升客戶的自身水準。公司的業務範圍很廣，包括為客戶準備國際電視平面媒體面試，首次公演與宣傳，會見投資者，策劃包括合夥人、銷售人員和內部人員參加的內部會議等活動。同時，瓊斯舉辦提升表達能力的講座，也為大型企業進行教育訓練。瓊斯現居紐約。
她在The Ladders.com、WomenOnBusiness.com與Divine Caroline著有專欄。她與惠普總裁卡莉．菲奧莉娜（Carly Fiorina）、廣播公司（ABC）《早安美國》主播黛安·索耶（Diane Sawyer）與知名主持人金蓋爾(Gayle King)等15人一同成立WomenforHire.com。

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：SOLD

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