THE FINE ARTIST’S GUIDE TO MARKETING AND SELF-PROMOTION: INNOVATIVE TECHNIQUES TO BUILD YOUR CAREER AS AN ARTIST
Book ID/图书代码： 06840007B16844
English Summary/英文概要： Offering advice on how artists can gain maximum exposure for their work at minimal cost, this guide provides strategies for developing their reputations and increasing their work’s value. In this guide, now revised to cover digital resources, a successful artist reveals his guerrilla tactics for building an art career through the intelligent and masterful use of the media. Readers will learn to create publicity videos and press releases likely to draw media attention to art events; use colour slides and other photographic reproductions to get their work into the public eye; maintain copyrights; assemble proposals, grants, articles, and CVs; exhibit and publish work in the US and Europe; attain eligibility for arts-in-education residencies; and function as their own press agents. This volume offers money-saving tips on where to stay and how to get around when travelling in the US and abroad, and how to seek help in bolstering one’s art career. Also offered are listings of exhibitions, organizations, services, publications, and other vital resources for artists.
Chinese Summary/中文概要： 艺术家们应该如何在花费最少的情况下让自己的作品获得最大化的曝光，本书将就此提出建议，本书将在指导的同时提出相应的策略，使得艺术家们在获得名声的同时作品的价值也得以增加。在这本指南中，我们还将加入许多数码方式，如一位成功的艺术家将为我们揭示其所使用的游击战术---即如何通过智慧且熟练的操控媒体来铺平自己的艺术之路。读者们通过阅读本书将学会通过制作公众宣传片和借助新闻发布等形式来吸引媒体的注意力；通过利用彩色幻灯片以及复制其他艺术品等形式，让艺术作品再次出现在公众的视野中；确保版权所有；收集提案、保证、文章等；在美国和欧洲开办作品展览及作品发行；获得合格的教育艺术学士学位；有专门的出版机构供其进行作品的运作。本册中所提供的小建议将帮助你有效地节约资金，尤其是当你在美国或国外巡回展览时，并教会你有效提升自己的艺术事业。此外，本书中还将列举一系列有用的展览、组织、服务机构、出版社，以及许多其他重要的艺术资源。（DC）
Awards/获奖情况：
About the Author/作者介绍： 茱莉亚丝•维塔利是一名享誉国际的展览艺术家，其作品被收纳在无数公共和私人收藏中，其中包括位于巴黎的法国国家图书馆和宝丽来集团。其创新性艺术作品曾作为全球300余份报刊杂志的专题文章出现，他还曾获得有国家能源局、宾夕法尼亚艺术委员会、阿道夫•戈特利布基金会、宝丽来以及柯达等的授权。Julius Vitali is an internationally exhibited artist whose work is in numerous public and private collections, including those of the Bibliotheque Nationale in Paris and Polaroid Corporation. His innovative artwork has been the subject of articles and features in over three hundred newspapers and magazines worldwide, and he has received grants from the NEA, Pennsylvania Council on the Arts, Adolph and Esther Gottleib Foundation, Polaroid, and Kodak.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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