BUSINESS GENETICS/CLOCKSPEED

Book ID/图书代码： 06231007B17672

English Summary/英文概要： This book describes a discipline that breaks completely new ground. Written by MIT professor Charles H Fine, CLOCKSPEED is no less than the secret to business life in the new economy.

What Fine tells us in dramatic, cogent terms, is that today’s businesses have a simple choice: evolution or extinction. And unless businesses not only choose but understand and predict their own evolution, they will die.

Here is a new, systematic approach, developed by Fine at MIT to help companies master and manage organisational evolution. Using a Nobel Prize-winning study of the lifecycle of fruit flies and creating a business double-helix, Fine shows us how the discipline of genetics harnesses the power of clockspeed-a company’s or an industry’s actual rate of evolution-to do noting less than predict the future.

CLOCKSPEED provides specific mechanisms to prepare for that future. It crosses disciplines and draws lessons from a wide spectrum of well-known international companies and industries. It is a rare combination of an original concept combined with widely applicable business practicality.

Chinese Summary/中文概要： 要么发展，要么倒闭，这是企业所面临的最实在的境况。

麻省理工学院教授Charles H. Fine以“果蝇”理念独创《脉动速度》，指导各行各业如何在激烈市场竞争中屹立不倒，不断发展。

本书翔实描述了具有开创性意义的商场规则。出自麻省理工学院教授Charles H. Fine手笔的《脉动速度》无疑是新经济下开启商场大门的钥匙。

Fine以生动、具有说服力的术语告诉我们在当代经济状况下，企业只有两种选择：不是发展就是死亡。企业不仅要会选择自己的发展道路，而且要理解并正确预测自己的发展前景，否则死亡依旧不可避免。

此书集合了Fine为多家公司前途发展出谋划策的建议，形成了一套独具创意、高度系统化的方案。通过运用诺贝尔奖获得者研究果蝇生命周期的案例以及首创双螺旋体制，Fine告诉我们传统经济体制会阻抑企业或产业原本强有力的发展速度，影响到企业未来预测力。

《脉动速度》提供了面向未来的详细经济体制，抨击传统，并从形形色色的知名企业中吸取教训。本书融和了原创概念和广泛实用的商业实践，在同类作品中，实属少有。(YM)

Awards/获奖情况：速度快未必就是好，在这个日新月异的社会，大部分企业的应变力已大大加强，而胜负的关键在于谁更深谋远虑。Charlie Fine的作品《脉动速度》是大家的天籁之音。---Peter Senge,麻省理工组织学习中心创立人、《第五纪律》作者
’Faster is not necessarily smarter. In this world of constant acceleration, while most firms become increasingly reactive, the race will go to the few who can think more deeply rather than react more quickly. Charlie Fine’s is likely to be one of the voices they’re listening to.’ Peter Senge, Founding Director of the M.I.T Organisational Learning Centre and author of THE FIFTH DISCIPLINE

Charles Fine的作品《脉动速度》深入洞悉了产业、公司、产品和生产的周期循环特质。为掌握这些不可避免的循环所设计的供应链必定会赢得顾客、股东的欢心并在竞争中立于不败之地。---Stuart Smith, 戴尔电脑公司物资经营管理部门副总裁
’Charles Fine’s CLOCKSPEED demonstrates compelling insight into the cyclical nature of industries, companies, products and processes. Supply chains designed to master these inevitable cycles will ultimately delight customers, reward shareholders, and dominate the competition.’ Stuart Smith, Vice President, Materials Management, Dell Computer Corporation

这是一本具有开创性的书。《脉动速度》独富远见，告诉我们涉及到产品设计、处理技术以及供应链的选择会影响到公司和产业的发展道路。---Morris A. Cohen, 沃顿学院教授，Fishman-Davidson中心服务运行管理部门指挥
’An ambitious and important book. CLOCKSPEED provides practical and visionary insights into how choices concerning product design, process technology, and supply chains can shape the evolutionary path of companies and industries.’ Morris A. Cohen, Professor, The Wharton School, and Co-Director Fishman-Davidson Centre for Service and Operations Management

在技术愈来愈复杂的快速环境变化中，用“果蝇”做比喻给人无限新鲜感。Charlie Fine高超地运用了遗传理念规则来教导我们公司周期发展的动力，并给出了新式的管理政策。---Gene Meieran, 英特尔公司技术总监
In this rapidly changing environment of technology mumbo-jumbo, it is refreshing to come across as powerful a metaphor as the industrial "fruit-fly." Charlie Fine masterly applies the principles of genetics and heredity to teach us the dynamics of company life cycles and reveal new ways to manage business strategies.’ Gene Meieran, Intel Fellow (chief technology officer) Intel Corporation

处理产业脉动速度是各个企业21世纪所面临的关键课题。Charles Fine不仅定义了其中的关键问题，并且提出了实际的解决方案。《脉动速度》告诉我们为何供应链设计会成为策略关键所在，以及管理人应对此以及产品设计和处理等问题做出何种应对。---Ham Mendelson, James Irwin, 斯坦福大学研商务研究生学院信息系统教授
’Coping with industry clockspeed acceleration is a key issue for the twenty-first century. In this book, Charles Fine not only identifies the key problem- he also proposes practical solutions. CLOCKSPEED shows why supply chain design has become a strategic imperative, and how managers should think about it, together with the design of products and processes.’ Haim Mendelson, James Irwin Professor of Information Systems, Stanford Graduate School of Business

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Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

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