BIG IDEAS: The Essential Guide to the latest Thinking
Book ID/图书代码： 00970007B17960
English Summary/英文概要： This authoritative, addictive and highly entertaining book is an A-Z of the buzzwords that define the twenty-first century. "Big Ideas" explains where concepts like ’the long tail’, ’urban tribes’, ’soft power’ and ’metrosexual’ came from, what they mean, and what their critics say about them. It includes explanations of key terms such as: Maturialism: the name given to the new trend among middle-aged people of spending their money on expensive ’youth’ gadgets and services, and the new habit among advertisers of targeting the mid-life market, repositioning their brands as accessories to the distinctive joys of mid-life; The Tipping Point: the controversial idea that the best way to understand everything from changing fashions to the rise of teenage smoking is to imagine people as viruses and social phenomena as contagious epidemics; And Social Jet Lag: an ailment suffered by up to half the population, social jet lag is said to arise when our body clocks falls out of synch with the demands of our environments, thus putting us at risk of chronic fatigue and an increased susceptibility to disease.
What can it mean to be a ‘libertarian paternalist’, a ‘slacktivist’ or a ‘trans-humanist’?
How does ‘peer-to-peer’ surveillance differ from ordinary snooping, and where can one find a ‘virtual anthropologist’? When people murmur knowingly about ‘the wisdom of crowds’, what are they talking about?
Assaulted by a battery of buzzwords, it is easy to feel bewildered. Big Ideas explains where ubiquitous popular concepts like ‘the tipping point’, ‘soft power’ and ‘metrosexual’ come from, what they mean, and what their critics say about them. Learn about:
Crowdsourcing When faced with a burning question, ask the audience – not the expert. Wikipedia, Lego and stock markets are onto it already – so join the crowd.
The Menaissance The hottest trend in male behaviour. Exit sarong-sporting Beckham, enter head-butting Zidane: the ‘menaissance’ is here.
The Maturialistic Generation Middle-aged adults who spend money like teenagers, giving rise to ‘born-again bikers’, back-packing ‘bloomers’ and ‘greybabes’.
James Harkin, a cultural commentator specialising in social trends, is the perfect guide to this fast-moving world of ideas. His indispensable introduction is entertaining, always informative and highly addictive.
Chinese Summary/中文概要： 你不可不知的社會最新思潮 本書除了詳盡及解釋目前世上所流行及廣泛討論的思想及潮流，如「長尾理論」(the long tail)、「城市族群」(urban tribes)、「柔性實力」(Soft Power)及「都會美型男」(metrosexual)外，更闡述這些名詞及觀念的由來。(VC)
Awards/获奖情况：版權已售:韓國、西班牙與波蘭 Review
The little book of big ideas—Spiked review
http://www.spiked-online.com/index.php?/site/reviewofbooks_article/4367/
About the Author/作者介绍： James Harkin is Director of Talks at the Institute of Contemporary Arts in London and writes regularly for the GUARDIAN and the FINANCIAL TIMES He is a former consultant forecaster at the Social Issues Research Centre. Between 1996 and 1999 he taught politics at Oxford University, where he researched ideas of risk within contemporary society.
He was the associate producer of Adam Curtis’s three-part series, The Trap: What happened to our dream of freedom?, which aired on BBC2 in March 2007.
詹姆斯‧哈金為當代藝術協會(Institute of Contemporary Arts)會長，也是前社會議題研究中心的趨勢觀察員。1996年至1999年間曾在英國牛津大學教授政治學，也開啟他對現今社會的研究，目前則為英國兩大媒體《衛報》及《金融時報》撰寫社會趨勢等相關報導，常時間觀察當代社會議題與趨勢發展。
作者其他作品包括:
MOBILIZATION: THE GROWING PUBLIC INTEREST IN MOBILE TECHNOLOGY
ETERNAL YOUTHS: HOW THE BABY BOOMERS ARE HAVING THEIR TIME AGAIN
BIG IDEAS: TOOLS FOR UNDERSTANDING THE PRESENT (2008, 版權已售:韓國、西班牙與波蘭)
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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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