THE TAO OF LOYALTY: WINNING WITH EMPLOYEES

Book ID/图书代码： 10350007B18176

English Summary/英文概要： In today’s business environment, people, rather than products, technology and processes, are increasingly becoming the crucial factor in differentiating profitable organizations from those that are not. It is therefore important to understand employee commitment and loyalty in organizations. This book begins by defining loyalty, the types of loyalty (emotional and behavioural) and how these can be measured and interpreted. The author discusses the potency of combining the two types of loyalty to segment employees into different categories which can then yield loyalty rankings. He goes on to discuss the elements that can be tweaked and managed and which impact on the loyalty scores of an employee. This book concludes with the processes involved in building accountability in order to ensure that everyone in the organization is aligned to, and expends energy in, building employee loyalty.

Chinese Summary/中文概要： 在当前的商业环境中，比商品、技术和生产流程更重要的是人。人，越来越成为决定公司盈利与否的关键因素。因此，职工对公司的忠诚和承诺显得尤为重要了。那么何为忠诚呢？忠诚有哪几种类型呢？怎样来测试和解释不同的忠诚呢？阿基体·日奥将两种不同的忠诚结合起来，然后把职工分成了不同的类别，按照这个类别，排出了一个忠诚度的名次。接着，他介绍了影响职工忠诚度的因素。最后，阿基体·日奥会告诉你如何建立诚信，确保公司中的每个成员积极向上，紧密团结，对公司高度的忠诚。

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Format:TRADE PAPERBACK

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