THE (UN)COMMON SENSE OF ADVERTISING: GETTING THE BASICS RIGHT

Book ID/图书代码： 10350007B18187

English Summary/英文概要： This delightful book contains a fresh new perspective on understanding the very basics of advertising. Peppered with illustrations and visuals, the author explains how a lot of advertising sense originates from personal experiences and common sense, as it is first of all about people. Written in a simple and engaging style, the book covers the fundamental and conceptual aspects of advertising that potential advertising and marketing professionals must be aware of. It explores issues such as what is advertising, its importance and relevance in our lives, the role it plays in marketing, brand building and the key elements of advertising planning and implementation.

Chinese Summary/中文概要： 广告的常识与非常识：要了解广告首先药了解广告的基础知识。广告是怎样从个人的生活经验和常识中获取灵感呢?萨吉·体瓦瑞从一个全新的角度让你认识广告。首先来了解广告的根源和广告的概念。然后，介绍广告是什么，它在我们日常生活中的作用和重要性，它在市场上扮演的角色，它对品牌建设的影响。最后是广告计划和实施中的关键因素。本书文笔清新简洁。穿插其中的插图会帮助你更加透彻的理解。

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Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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