THE RACE FOR A NEW GAME MACHINE
Book ID/图书代码： 14780007B19315
English Summary/英文概要： The Xbox 360 and Playstation 3 game systems have changed the face of home entertainment. But few know the amazing story inside the consoles—how David Shippy and his team of top-notch engineers at the Sony/Toshiba/IBM Design Center (STI) forged the tiny miracle at the core of it all: a revolutionary microprocessor chip that set a new paradigm in personal computing. It’s a thrilling, all-or-nothing race to deliver the industry’s fastest chip in record time. At stake were the livelihoods—and sanity—of an unsung group of tireless visionaries. At war were the giants Microsoft and Sony. The tough road to market started in 2001 when Shippy assembled the talent to design the chip for Sony’s hotly anticipated PlayStation 3 game console, planned for a late 2005 release. In 2003, a gigantic wrench was thrown into the operation in the form of Microsoft—the software behemoth wanted the STI team’s microprocessor for its own Xbox 360 and targeted Christmas, 2005, as well. As they desperately served two masters, balancing Microsoft’s “victory or death” attitude and Sony’s slow patience and caution, Shippy and his team endured 80-hour workweeks, flaring tempers, crumbled friendships, despair, and finally—triumph.
The Soul of a New Game Machine is a dazzling, behind-the-scenes account of life in the tech world, featuring memorable characters, high-level corporate intrigue, and cutthroat business dealings. Driving the technical accomplishment was the bold vision that inspired the designers at STI, and throughout the book David Shippy and Mickie Phipps reveal the leadership lessons they drew from this experience, including team motivation, fostering innovation, and demanding hard work while encouraging fun.
Chinese Summary/中文概要： Xbox360和PS3游戏系统改变了家庭娱乐的面貌。但是很少有人知道这两款游戏诞生背后的神奇故事——大卫·士皮和索尼/东芝/IBM设计中心的顶尖工程师如何创造了这个“小”奇迹，而在其中起核心作用的仅是一个微处理器芯片，这一具有革命性的芯片为个人电脑树立了新的典范。这是一场惊心动魄的竞赛，能否在从未有过的短时间内以最快的速度将芯片推向市场对一个产业来说，意味着要么大获全胜，要么一败涂地。在这个艰难的过程中执掌生死大权的是一群名不见经传却有着孜孜追求的厂商，他们要有健全的心智，因为成败关系着他们的生死存亡。在这场激烈的商战中的是两大巨头：微软和索尼。
艰难的新品上市之旅开始于2001年，当时士皮召集了一批能人，为索尼公司热切期盼的PS3游戏操作装置设计芯片，并计划于2005下半年发行。2003年，微软插足进来，给他们的工作带来巨大的冲击，这个软件巨头希望将STI设计小组的芯片新品用于自己的Xbox360游戏中，并瞄准了2005年的圣诞市场。他们使出浑身解数来满足两个主顾的要求，力图在微软的“胜利或是死亡”破釜成舟之势和索尼的谨慎小心，步步为营之间找到平衡点。士皮和他的组员以每周80个小时的疯狂工作状态，忍受着焦躁，友谊的几近崩溃，绝望，最终取得了胜利。
《新款游戏机》这本书的灵魂是对高新技术世界里技术人员色彩纷呈的幕后生活的描述，其最大的特色是一系列让人难忘的角色，高水平的合作方式，令人扼喉的商业交易。推动技术进步的的宏大远见激励STI的设计师们毅然投身于芯片的设计中。整本书中，大卫·士皮和密基·费普斯总结了自身经验，揭示了领导力的诀窍，包括团队动机的激发，创新精神的培养，勤奋的工作和寓乐于工作之中。(zyt)
Awards/获奖情况：
About the Author/作者介绍： David Shippy was the chief architect and technical leader of the PowerPC microprocessor for the Xbox 360 and PlayStation 3 game machines. His experience designing high-performance microprocessor chips and leading large teams spans more than 20 years. His work encompasses microprocessor designs for notebook computers, desktop computers, game machines, high-end servers and mainframes. Currently, he is a Vice President at Intrinsity, a company that develops microprocessors, based in Austin, Texas, where he lives. Mickie Phipps worked for IBM for six years, two of them spent as second-line manager and project manager at STI, where she and David Shippy led the team that designed the microprocessor for the Xbox 360 and the PlayStation 3. She spent 20 years in the United States Air Force, where her active duty and reserve service centered on research and development of air-to-air missile seekers. She recently left IBM to pursue a writing career. She now lives in Kingsland, Texas, with her husband, Jerry.
大卫是Xbox360和PS3游戏机个人电脑微处理机芯片的首席设计师和技术指导。他有着20多年带领庞大的团队设计高性能的微处理器电脑芯片的经验。他的工作包括为笔记本电脑，台式电脑，游戏机，高端服务器和大型主机设计微处理器芯片。他现任Intrinsity的副总裁。这是一个开发微处理器的公司，位于他所居住的得克萨斯州的奥斯汀。
密基费普斯在IBM工作了6年，其中2年在STI担任而二线经理和项目经理。当时，她和大卫士皮率领组员设计Xbox360和PS3游戏系统的微处理器。她在美国空军工作过20年，她的主要职责是研究开发空对空导弹搜索装置。最近，她从IBM辞职，开始了写作梦想的追求。她现和她的丈夫杰里住在得克萨斯的金斯兰。
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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