YOU ARE HERE:WHY WE CAN FIND OUR WAY TO THE MOON, BUT GET LOST IN THE MALL
Book ID/图书代码： 12760007B19397
English Summary/英文概要： An eye-opening exploration of the intriguing and often counter-intuitive science of human navigation and experience of place.
In the age of GPS and iPhones, human beings it would seem have mastered the art of direction, but does the need for these devices signal something else—that as a species we are actually hopelessly lost. In fact we’ve filled our world with signs and arrows. We still get lost in the mall, or a maze of cubicles. What does this say about us? Drawing on his exhaustive research, Professor Collin Ellard illuminates how humans are disconnected from our world and what this means, not just for how we get from A to B, but also for how we construct our cities, our workplaces, our homes, and even our lives.
Chinese Summary/中文概要： 這是一本令人大開眼界的作品，作者探索了神秘有趣，卻經常違反直覺的人類導航學。
在GPS和iPhones盛行的時代，人類似乎已經掌握了辨別方向的藝術，但是我們對這些先進設備的依賴是否預示著什麼呢？作為一種高級生物，我們確確實實無可救藥地失去了一些東西。事實上，我們生活的世界到處都是標誌和箭頭。儘管如此，我們仍然會在商場或者迷宮似的隔間里弄不清方向。這麼說對我們意味著什麼？科林.艾拉得教授根據自己多年詳盡的研究向讀者說明人類是如何與從我們的世界中脫離出來的，以及這種脫離的含義：它不單單意味著我們從A轉移到B，同樣包括我們建造城市，工廠，住宅，甚至我們生活的方法。（XMM）
Awards/获奖情况：版權已售：加拿大RIGHTS SOLD Canada: HarperCollins, Fall 2008
• The LA TIMES reviewer called Colin Ellard “one of the finest science writers I’ve ever read.”
• The NY Times says that “Ellard has a knack for distilling obscure scientific theories into practical wisdom.”
o See the scan attached or http://www.nytimes.com/2009/07/12/books/review/Lehrer-t.html?_r=0
• PW called the book “delightful, dense and illuminating.”
• Kirkus reviews says that “Ellard writes with admirable clarity …An anecdotally rich provocation in service of environmental awareness.”
• Tom Vanderbilt reports that “You Are Here provides a colorful, well-charted atlas of our subjective mental maps--visual stories that we tell ourselves--and an impassioned argument for finding our true place in the world we inhabit.”
About the Author/作者介绍： 科林.艾拉德是加拿大滑鐵盧大學的實驗心理學家，其主要感興趣的研究方向包括動物行為學，認知繪圖學，人類導航學，神經系統科學，城市規劃以及環境保護論。20多年來，科林對這些領域的研究一直受到國家補助機構的大力支持，而且其所有研究成果均在國際知名的科學雜誌上發表。科林的旅行經歷十分豐富，一方面是為了研究，另一方面也是為了娛樂。此外，他還在加拿大以及國外多所大學工作過。此書是作者第一本為大眾讀者創作的作品。目前，作者與家人住在安大略省的基齊納。Colin Ellard is an experimental psychologist at the University of Waterloo in Ontario, Canada. His main interests are in animal behaviour, cognitive mapping, human navigation, neuroscience, urban planning, and environmentalism. His research in most of these areas has been supported by funds from national granting agencies and published in international scientific journals for more than twenty years. He has travelled widely for both research and pleasure, and has worked at several universities both in Canada and abroad. This is his first book aimed at a general audience. He lives and gets lost frequently in Kitchener, Ontario, with his wife, six children, a dog, a turtle, several fish, and the occasional gerbil.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：RIGHTS SOLD
US: Doubleday, 2009
Canada: HarperCollins,
2009
Taiwan: Locus
Japan: Hayakawa
Simplified Chinese: CITIC
Press
World French: Editions
du Seuil
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