SOCIAL COGNITION: UNDERSTANDING SELF AND OTHERS

Book ID/图书代码： 05535008B19949

English Summary/英文概要： An ideal text for undergraduate- and graduate-level courses, this accessible yet authoritative volume examines how people come to know themselves and understand the behavior of others. Core social-psychological questions are addressed as students gain an understanding of the mental processes involved in perceiving, attending to, remembering, thinking about, and responding to the people in our social world. Particular attention is given to how we know what we know: the often hidden ways in which our perceptions are shaped by contextual factors and personal and cultural biases. While the text’s coverage is sophisticated and comprehensive, synthesizing decades of research in this dynamic field, every chapter brings theories and findings down to earth with lively, easy-to-grasp examples.

Chinese Summary/中文概要： 作为大学生和研究生的权威教材，本书围绕人们形成对自身和他人行为认识的过程。学生习得的核心社会心理问题是在心理过程中涉及的对人的感知，留意，记忆，思考，和回应。本书重点讨论了我们如何形成认识：往往是在潜移默化中，在背景因素以及个人和文化的影响下。本书的覆盖面广，综合数十年的研究成果著成。丰富生动的例子令抽象的理论和调查结果通俗易懂。

Awards/获奖情况：

About the Author/作者介绍： Gordon B. Moskowitz, PhD, was drawn to social psychology as an undergraduate at McGill University. He received his PhD from New York University in 1993. While at NYU, he developed interests in impression formation, automaticity, minority influence, accessibility effects, stereotypes, and the effects of goals on each of these processes. Following graduate training, Dr. Moskowitz did a year of postdoctoral study at Max Planck Institute in Munich. After a year as a faculty member at the University of Konstanz, he decided to return to the United States and moved to Princeton University, where he was Assistant Professor in the Department of Psychology from 1994 to 2001. In the fall of 2001 Dr. Moskowitz moved to Lehigh University, where he is now Associate Professor in the Department of Psychology. In addition to his research presented in journals such as [i]Journal of Personality and Social Psychology[/i] and [i]Journal of Experimental Social Psychology[/i], Dr. Moskowitz has edited a book titled [i]Cognitive Social Psychology[/i], has served on the editorial boards of several journals, and has been awarded a grant from the National Science Foundation for his research on the control of stereotyping.

戈登B莫斯克维兹博士在大学期间迷上社会心理学，于1993年获美国纽约大学博士学位。在纽约大学，他的兴趣涉及印象形成，自动性，众从，无障碍环境的影响，固定模式和目标影响。毕业后，莫斯克维兹博士在慕尼黑的马克斯普朗克研究所做了一年博士后研究。在康斯坦茨大学任职满一年后，他决定返回美国，并于1994年至2001年在美国普林斯顿大学心理学系担任助理教授。2001年秋莫斯克维兹博士到利哈伊大学任心理学系副教授。莫斯克维兹博士的研究成果曾发表在期刊，如《个性与社会心理学》和《的实验社会心理学》，也编写了著作《认知社会心理学》。他曾服务于编辑委员会的几个期刊，并已获得由美国国家科学基金会颁发的赠款，以表彰他在模型控制的研究上作出的贡献。

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