RIPPED: HOW THE WIRED GENERATION REVOLUTIONIZED MUSIC

Book ID/图书代码： 06120008B20088

English Summary/英文概要： The music industry has been revolutionized. In the mid-nineties, advances in internet and digital technology made it very easy to store, play, and -- most significantly—share recorded music. Problem was, the record business wasn’t ready for it. Without the systems and structure in place to financially take advantage of this massive shift, the industry decided to fight it, wasting effort, money, and reputation. By the time the industry accepted the inevitable and tried to adapt, it was too late. The music business was in free fall and notions of copyright were being redefined.
This was bad news for major record execs and mega-selling recording artists, but it was arguably good news for fans of music and for independent promoters and artists who were struggling to be heard in the era of *NSYNC, Britney, and over-priced CDs. The industry was bloated, making more money than ever before, but many of its consumers felt like they weren’t being served. Old school practices like payola combined with the consolidation of record companies and radio stations to leave the industry blissfully unaware and poised for disaster.
Then came Napster, which was only the beginning of the fans taking control. As the web popularized bands and albums that previously would have been relegated to obscurity, forward-thinking artists -- from Prince to Death Cab for Cutie -- started coming up with alternative ways of getting their music out to fans. Genre-bending and mash-ups caught on as never before. Live music took on a more significant role. Video games and commercials emerged as great places to hear new music. Then, in 2007, Radiohead released an album exclusively on the internet and allowed customers to name their own price. $0.00 was an option.

Chinese Summary/中文概要： 網路與數位科技在廿世紀大幅改變了音樂！從傳播、創作、商業機制與聆賞方式，無一不受到衝擊。從付費收聽到人人可聽、人人皆可自由創作，自成小規模的商業型態，這是一場不容忽視的音樂革命！影響了你我的生活！
本書為資深搖滾樂評家GREG KOT，傾力完成的音樂文化巨著

數位科技與網路如何進行音樂革命？你知道包括音樂的創作型態、音樂藝術的標準、音樂文化在這一世紀裡，起了怎樣急劇的變化嗎？音樂的保存、演奏、播放甚至創作，都因為科技的發達而更容易更完善了，然而，龐大的音樂工業卻沒有做好準備，以致於過去走在時代先端的音樂人，如今成了格格不入的落伍白痴，而整個音樂工業也猶如自由落體般下墜，音樂盛世儼然成為過去，取而代之的，是百家爭鳴的小規模音樂次文化與次團體。這雖然是音樂史上首度地下樂團與音樂，和主流音樂不分軒輊，但也代表了所有流行音樂都成了小眾音樂，從此再難找到共同風靡全球樂迷的金曲與巨星。(TT)

Awards/获奖情况：“Greg Kot is the best sort of music writer.” --– Joe Klein, New York Times Book Review
“WILCO: LEARNING HOW TO DIE stands alone as a remarkable work of journalism that also reads like a kaleidoscopic short story by Anton Chekov.” --– The Pittsburgh Tribune-Review
“Probing and insightful. Kot lays bare the stresses of the musician’s life, the vagaries of the business, and the very essence of what makes for good music and a vibrant music scene. Wilco fans will love this book, but Kot’s excellent work deserves an even wider audience.” --– Publishers Weekly

About the Author/作者介绍： Greg Kot是在芝加哥論壇報發表文章、長達廿年迄今的搖滾音樂評論家，他也是滾石雜誌的撰稿主筆，在流行音樂界筆譽甚隆，有舉足輕重的地位。
Greg Kot曾是知名樂團PINK FLOYD的經理，親眼見證了音樂工業與創作者面對科技的手足無措，以及正在改變音樂生態的數位革命。

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