SELLING GRAPHIC AND WEB DESIGN:THIRD EDITION

Book ID/图书代码： 00410008B20372

English Summary/英文概要： Attract today’s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman’s approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client’s needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field.

Chinese Summary/中文概要： 吸引如今精明的设计客户！一位资深的设计师，成功把一个小公司发展为拥有百万资产的新型媒体公司。他在广受好评的新版《平面设计和网页设计营销》中分享了他的成功之路。唐纳德·斯巴克曼的手法模糊了平面设计和网页设计的界限，通过建立战略伙伴关系进行营销，不落俗套地进行思维。由于提供了实用的建议书撰写提议，正确无误地解决了设计上的问题，并附上信息指导读者为客户提供合乎需求和预算的服务，本书是不可缺少的。现在，这个修订扩充的新版本分享了顶级网页设计师的一系列策略：有效为网页营销，包括定价、记账、投资组合、道德规范、品牌设计、网页内容管理、品牌法规等等。拥有值得信赖的建议和最新的策略，《平面设计和网页设计营销》是各界设计人士的丰富资源。(Ly)

Awards/获奖情况："This book can mean the difference between success and failure for the people marketing design firms. I could have used the information years ago."--- Seymor Chwast, Director, the Pushpin Group
"This is one of the top books recommended by the movers and shakers of design. If closely read and thoughtfully applied, it can turn a journeyman into a master."---Critique
"The information is accurate for everyone in the design business. It will get you to think about what you’re doing about the business of design."---Communication Arts
"Armed with these insights, designers can begin to take responsibility for their own careers and businesses. This book provides the ammunition they need to generate ongoing business."---The Graphic Artists Guild Newsletter
“这本书解释了为何一些人能在营销设计上获得成功。我本该几年前就用上这些信息的。”——西摩·切瓦斯特，波什平集团主席
“这是设计界内有影响的人物重点推荐的书籍之一。如果能仔细阅读，充分运用，能令人获得巨大改变。”——《评论》
“这些信息对每个设计界的人是极其准确的。它能让你反思你对设计做了什么。”——《传播艺术》
“如果拥有了这些洞察力，设计师就能为他们自己的职业和事业承担责任了。本书提供的是发展事业的必要准备。”——《设计家公会简讯》

About the Author/作者介绍： Donald Sparkman is the president of Sparkman + Associates, Inc., which has won many awards for design excellence. Sparkman has developed graphic communications for AT&T, Black and Decker, Coors, Eckerd Drugs, GE, Marriott, MCI, Mobil, NASA, and countless other top companies. He lives in Washington, D.C.
唐纳德·斯巴克曼是颇负盛名的斯巴克曼合作公司的主席。斯巴克曼为多家顶级公司开发了平面传播，包括美国电话电报公司、百得公司等。现居首都华盛顿。

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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