DRAGON SPIRIT: HOW TO SELF-MARKET YOUR DREAM

Book ID/图书代码： 09775008B20498

English Summary/英文概要： The second book in the highly acclaimed Zentrepreneur Guide® series encourages and inspires readers to realize their dreams, and offers strategies for success.
If you ignore the dragon it will eat you. If you try to confront the dragon it will overpower you. If you ride the dragon you will take advantage of its might and power.—Chinese proverb
Weaving together timeless philosophies with state-of-the-art insights, authors Rubin and Gold urge readers to harness the "dragon spirit" within to successfully launch their dream. With their trademark wit and passion, they address the realities of today’s marketplace, and detail how to: Remove toxic blocking beliefs • Persevere with discipline • Maintain faith in the face of "dream killers" • Create a recognizable visual identity • Build buzz • Work to give back to the community • Enjoy the journey.

Chinese Summary/中文概要： 來自備受好評的改變人生《Success at Life》的作者的一部全新的具有啟發和激勵的"zentrepreneur 系列指南"，以市場行銷作為關注焦點，成功行銷中這兩種自稱為"zentrepeneurs"的提倡獨特運營、具有社會責任的公司領導者，意識到生活和工作是相互關聯的冒險商業活動。

古老的智慧和永恆的哲學、連同最具先進性的見解和意見，解決現行市場上的商業問題，揭開行銷夢境中的恐懼和害怕幻象，抓住其中的要害所在。這部節奏快速的詼諧有趣的指南書將鼓勵和激發起讀者從未有過的前衝動力，使讀者感受到宏願壯志的奇跡誕生。
運用他們具有商標式的智慧和激情，作者告訴讀者如何：拋棄有礙的阻塞信仰 • 發現堅持不懈的定律 •面對的"夢想終結者"保持信心• 堅持創建視覺識別 • 構建預警系統 • 做到最好 •享受這一創新過程。

魯賓和高登將喚醒你所做的最重要的特別決策：儘管企業家們絞盡腦汁要想抓住一個商業點子，Zentrepreneurs 讓這些商業點子來把握他們的最終決策。(Sandy)

Awards/获奖情况：

About the Author/作者介绍： 羅恩•魯賓在1994年購買和掌管了茶葉共和國，這家成立兩年的公司隨後由同一人創建了香蕉共和國。此後不久，資深行銷講師斯圖爾特•艾弗裡•高登加入了魯賓的這家公司並從此開創了茶革新。作為一個獨立的國度為了確保其多重的身份，茶葉共和國將這些雇員命名為部，他們的一些客戶稱之為公民，而他們的銷售網站使則比作成為大使館。"茶葉部長"羅恩•魯賓是董事會主席。斯圖爾特•艾弗裡•高登，"旅行部長"作為首席運營官和公司編輯"發言"。茶葉共和國總部設在加利福尼亞州的諾瓦托。羅恩•魯賓駐留在密蘇里州的克萊頓，斯圖爾特•艾弗裡•高登住在佛羅里達州的波卡拉頓。

Ron Rubin bought and took charge of The Republic of Tea in 1994, a two-year-old company that had been founded by the same people who created The Banana Republic. Shortly thereafter, marketing veteran Stuart Avery Gold joined Rubin in the company’s mission to create a Tea Revolution. In keeping with its whimsical identity as an independent nation, The Republic of Tea calls its employees Ministers, its customers Citizens, and its sales outlets Embassies. Ron Rubin, the "Minister of Tea," is Chairman of the Board. Stuart Avery Gold, the "Minister of Travel," is COO and the company editorial "voice." The Republic of Tea headquarters are located in Novato, California. Ron Rubin resides in Clayton, Missouri, and Stuart Avery Gold lives in Boca Raton, Florida.

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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