TEA CHINGS: THE TEA AND HERB COMPANION

Book ID/图书代码： 09775008B20500

English Summary/英文概要： A beautifully designed, informative illustrated book about the flavors, benefits, and cultural lore surrounding this 5,000-year-old tea experience—from the Ministry of Information of The Republic of Tea, leading purveyor of only the finest teas and herbs in the world. Novice sippers and tea aficionados alike can journey from the tea gardens of Asia to the tea rooms of Europe and North America, sampling the finest teas in this accessible handbook about the history, culture, and customs of the long-honored brew. Included are guides to the leaves, plants, and manufacture of teas and other botanicals used in making tea, information on the medicinal benefits of teas and herbs, plus maps, diagrams, and recipes. Find the answers to such questions as: What makes green tea different from black tea...and herbal "teas" different from all others? What do Orange Pekoe, English Breakfast, tannic acid, and "naturally flavored" really mean? How did tea bags, iced tea, "high tea," and the spiritual art of the Japanese tea ceremony come to be? What are the ingredients and health benefits of yerba mate, rooibos, chai and Pu-erh? Plus much more TeaMinded knowledge. Two-color drawings throughout.

Chinese Summary/中文概要： 這本設計精美，內容豐富的圖畫書，圍繞著具有5000年歷史悠久的茶葉文化產業，有關的茶味，茶葉所帶來的利潤 —— 來自茶葉共和國資訊部長，世界上領先的優秀茶葉和草藥供應商。新入行者和茶葉愛好者同樣可以從亞洲的茶園遊歷至歐洲和北美的茶室，在這本關於歷史、文化和長久以來一直推崇優質茶葉的指南書籍中，抽樣提取最好的茶葉以供讀者參照。書中包括了茶葉的葉質，種植和茶葉的生產和其他用於制茶的草本植物，具有藥效的茶葉和草藥資訊，加上這些茶葉種植的地圖，圖表和其中藥用價值。從中找到諸如這樣的答案：綠茶與紅茶有何不同… 以及具有藥用價值的“茶葉”與其他茶葉又有何區別？什麼是上等紅茶，英式早餐，丹寧酸和“自然風味”的真正含義？袋泡茶，冰茶，“英式下午茶”和日本茶道是緣何而來？具有養身價值的巴拉圭茶、南非國寶茶洛依柏絲、印度奶茶和普洱茶的成分是什麼？還有更多的茶道知識。貫穿其中的雙色圖示。(Sandy)

Awards/获奖情况：

About the Author/作者介绍： Stuart Avery Gold曾擔任知名茶葉品牌「茶葉國」（The Republic of Tea）的營運長，與Ron Rubin共同著作有：《讀茶》(Tea Chings) Tiger Heart, Tiger Mind, Wowisms,及Success at Life Dragon Spirit。而此系列的前作《青蛙為什麼要走路？》 (Ping：A Frog in Search of a New Pond)不僅暢銷全美，更翻譯成全球20國語言。目前擔任品牌智庫行銷機構TargetWOW的負責人，居住在美國佛羅里達。www.stuartaverygold.com
羅恩•魯賓在1994年購買和掌管了茶葉共和國，這家成立兩年的公司隨後由同一人創建了香蕉共和國。此後不久，資深行銷講師斯圖爾特•艾弗裡•高登加入了魯賓的這家公司並從此開創了茶革新。作為一個獨立的國度為了確保其多重的身份，茶葉共和國將這些雇員命名為部，他們的一些客戶稱之為公民，而他們的銷售網站使則比作成為大使館。"茶葉部長"羅恩•魯賓是董事會主席。斯圖爾特•艾弗裡•高登，"旅行部長"作為首席運營官和公司編輯"發言"。茶葉共和國總部設在加利福尼亞州的諾瓦托。羅恩•魯賓駐留在密蘇里州的克萊頓，斯圖爾特•艾弗裡•高登住在佛羅里達州的波卡拉頓。

In 1994, Ron Rubin bought and took charge of The Republic of Tea, a two-year old company that had been founded by the same people who created The Banana Republic. Shortly thereafter, marketing veteran Stuart Avery Gold joined Rubin in the company’s mission to create a Tea Revolution. In keeping with its whimsical identity as an independent nation, The Republic of Tea calls its employees Ministers, its customers Citizens, and its sales outlets Embassies. Ron Rubin, the "Minister of Tea," is Chairman of the Board of The Republic of Tea. He resides with his family in Clayton, Missouri. Stuart Avery Gold, the "Minister of Travel," is COO, and the lauded editorial "voice" for the company’s Tea Revolution. He resides with his family in Boca Raton, Florida. Headquartered in Novato, California, The Republic of Tea is one of the most successful and fastest growing cachet brands in America today. Selling only the finest teas and herbs in the world to specialty food and select department stores, cafés and restaurants, as well as through its award winning catalog, the Republic of Tea has enjoyed enormous success, capturing the imagination and loyalty of its customers by maintaining its high ideals despite the aggressive nature of today’s business.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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