BUSINESS STRIPPED BARE: ADVENTURES OF A GLOBAL ENTREPRENEUR

Book ID/图书代码： 14020008B20619

English Summary/英文概要： From its creation as a mail-order record company to the literal launch of Virgin Galactic, Richard Branson’s Virgin Group has become one of the most successful and recognised brands in the world. In "Business Stripped Bare" Branson shares the incredible truth about his most risky, brilliant and audacious deals. In this book, discover how he tried to take on one of the world’s biggest superbrands, how he plans to change the course of the world’s rivers to cut carbon emissions, what Tesco learned from Virgin and which businessmen around the globe Branson is truly in awe of. Combining invaluable advice with the remarkable inside stories of Richard’s greatest achievements, "Business Stripped Bare" is a dynamic, inspirational and truly original guide to success in business.

Chinese Summary/中文概要： Virgin集團的總裁Richard Branson是英國最大的民營企業家。他在自傳提到，到了8歲他還是無法識字，患有失讀症dyslexia，使得求學過程十分挫折。他曾躲在圖書館內寫色情小說，卻因一篇較正經的短篇小說得獎，使英文漸漸進步。
為了賺外快，他說服校長辦校刊，成功經營了一份刊物。17歲離開學校，校長送給他一句話：「未來不是進監牢，就是成為百萬富翁」。離開學校後的Richard Branson，便繼續經營他的雜誌事業，這也是他事業的起點，最後成功地擴展事業，建立屬於他的Virgin王國。

Awards/获奖情况：

About the Author/作者介绍： Sir Richard Branson is a successful international entrepreneur, icon and is chairman of the Virgin Group. His autobiography, Losing My Virginity, and his second book, Screw It, Let’s Do It, have both been international bestsellers.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)

Sales in other countries/其他国家销售情况：

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