BEST OF ENEMIES: BRITAIN AND GERMANY - 100 YEARS OF TRUTH AND LIES

Book ID/图书代码： 12844008B20970

English Summary/英文概要： This is the stunning popular history of 100 years (1845-1945) of Anglo-German love/hate. Richard Milton exposes the secrets of a relationship steeped in mutual admiration, blood and propaganda. In August 1914, Britain’s first act of war was not to mobilise its army or the Grand Fleet. It was to cut cables preventing German propaganda from reaching American newspapers. This war of words would quickly become as vicious as the slaughter on the Western Front. For a century, Britain and Germany had been closer than any other two countries. Germany was Britain’s biggest export market, and vice versa. Germans adopted English dress, customs and manners. German thinking on race, national identity, eugenics, and racial supremacy also had its roots in British thinkers like Darwin, Huxley and Galton. Even as late as the Nazi era, Hess, Himmler, Goering and Hitler himself remained passionate Anglophiles. During WW1, however, Germany, Britain and the USA spent billions on clandestine propaganda to blacken each other’s reputations. This gargantuan effort gave birth to the PR industry itself - later seized upon by Nazi propagandist Goebbels to devastating effect.

Chinese Summary/中文概要： 本书是讲1845到1945这一百年间，英德之间最为精彩的一段历史。理查德•弥尔顿揭露了这段充满互相钦佩，却又互相诋毁的秘密关系。
1914年八月，英国第一场战争并没有动用军队或是庞大的舰队。它切断了海底电缆，以免德国与美国报业媒体联系。这场口水战很快在西部前线演变成一场残酷的大屠杀。一个世纪以来，英德之间的关系比任何两个国家都要密切，德国是英国最大的出口市场，反之亦然。德国采用英式的服饰，风俗和礼仪。而德国对于种族，民族认同，优生学，霸权主义的看法也都是基于英国思想家如达尔文，贺胥黎，高尔顿等。甚至直到纳粹年代，赫斯，希姆莱，戈林和希特勒依旧保留了亲英的特点。然而一战期间，德，英，美三国均花费数亿元来诋毁彼此的名声，而他们所努力的成果就是促进了公关服务业的发展，但不久就被纳粹的传播者戈培尔全然毁坏。
理查德•弥尔顿利用巧妙的笔法描写了这段著名的历史，给这段喧闹，疮伤的国家抗争一个全新的视角，同时也是对于宣传业的一次深入研究，并指出这才是战争至关重要的一项武器。(zh)

Awards/获奖情况：

About the Author/作者介绍： 理查德•弥尔顿（RICHARD MILTON），作家，旅行者，播音员，曾是多家大型服务业的顾问，是伦敦公关课程培训的主要负责人，他还是白金汉大学公关新闻学系的客座讲师，著有《神鬼拍档Bad Company》（2001），被《泰晤士报》选为一周最佳图书，《这就是生活The Facts of Life》（1992），《科学禁区Forbidden Science》（1994），《绝对的秘密Dead Secret》（2000）.

Format:HARDCOVER ILLUSTRATED

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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