ANATOMY OF A BUSINESS: WHAT IT IS, WHAT IT DOES, AND HOW IT WORKS

Book ID/图书代码： 10580008B21442

English Summary/英文概要： From the birth of international trade along such exotic trails as the Silk Road to the economics of running a lemonade stand to a day in the life of a CEO, Anatomy of a Business traces the evolution of modern business practices and how they are applied today, in enterprises of all shapes and sizes. Through dozens of examples and illustrations, Anatomy of a Business defines the major types of business (including corporation, partnership, privately-held company, and non-profit) and then metaphorically takes the roof off an office building to peer inside, explaining how each business function, department, and unit—from marketing to finance, executive to human resource management—works. Clearly explaining popular theories and approaches to management; highlighting contemporary issues (such as executive pay and corporate ethics); and featuring such elements as charts and diagrams, interviews, sidebars, illustrations, a glossary, references, career resources, and index, Anatomy of a Business is a colorful introduction to business life for anyone researching or considering a career in business.

The Merriam-Webster Dictionary contains no less than a dozen definitions for business, including commercial or mercantile activity, dealings and transactions, and an immediate task or objective. Anatomy of a Business considers these and many other dimensions of business as it takes the reader on a tour of the corporate world. From the birth of international trade along such exotic trails as the Silk Road to the economics of running a lemonade stand to a day in the life of a CEO, Anatomy of a Business traces the evolution of modern business practices and how they are applied today, in enterprises of every shape and size, from the one-person garage operation to the multi-national conglomerate.

Through dozens of examples and illustrations, Anatomy of a Business first defines the major types of business (including corporation, partnership, privately-held company, and non-profit) and then metaphorically takes the roof off an office building to peer inside, explaining how each business function, department, and unit—from marketing to finance, executive to human resource management—works, asking such questions as: What does this department do? Why is it vital to the business? What positions and roles do people play? What type of education, knowledge, or experience do they need to succeed? Clearly explaining popular theories and approaches to management; highlighting contemporary issues (such as executive pay and corporate ethics); and featuring such elements as charts and diagrams, interviews, sidebars, illustrations, a glossary, references, career resources, and index, Anatomy of a Business is a colorful introduction to business life for anyone researching or considering a career in business.

Chinese Summary/中文概要： 韦氏词典里“business”的释义有十来种，包括“商业活动”，“交易行为”和“眼前的事务”。《细说商业》在向读者介绍企业时，囊括了上述含义和其它方面。从丝绸之路萌芽的跨国贸易到小摊经营到ＣＥＯ，《细说商业》追溯了现代商业在各式企业的演变以及应用过程。《细说商业》通过各种例子首先对商业活动的主要形式进行定义（包括合作、合股、私营和非盈利），然后具体分析各个部门-从营销到财务，从行政到人事管理如何运作。解决了如下问题：部门的职能，部门的重要性，员工的作用，对员工知识经验方面的要求。因其对管理学理论和方法解释通俗易懂，对现实问题（如高管薪酬和职业道德）重点关注，以及图表、访问、边栏等特色，《细说商业》堪称是一本适合任何从事商业人员的指南。(兼职翻译-LY)

Awards/获奖情况："Galbraith, a management consultant whose has taught seminars for executives, set an ambitious goal to produce a basic reference on business that covers the principles of management in an entertaining way....Recommended. Business administration students and general readers with an interest in business."---Choice (加布而雷斯，管理顾问。曾多次面向行政人员召开研讨会。加布而雷斯有个雄伟的目标，就是著出一本以轻松语调叙述管理学知识的商业基本参考书。工商管理专业的学生和对商科有兴趣的读者推荐阅读本书。)

"Written in an informal and engaging style, the book is likely to appeal to a younger audience at the upper high school or undergradute level with little or no knowledge of business....Galbraith offers an engaging bird’s eye view of the field....Galbraith should be commended for successfully completing the challenging task of reducing the complex and expansive field of business into a readable and instructive one-volume work. Her ability to translate complex concepts into accessible and understandable language is in itself admireable. Moreover, the fact that she covers so many diverse subjects equally is even more extraordinary."---Journal of Business & Finance Librarianship (本书语言通俗动人，很能吸引商科基础薄弱的高中生和大学生。加布而雷斯对这个领域进行总括性的阐述。在把复杂广泛的商业领域以通俗的方式展现，把艰难晦涩的概念阐释得易懂方面，加布而雷斯的功劳巨大。此外，她在众多领域的卓著成就更是让人惊叹。)

　 "This book focuses on the basics of business for high school and undergraduate students and serves as an introduction to the principles behind strategy, leadership, finance and accounting, marketing, sales, management of information systems, human resources, the supply chain, research and development, and other staff functions, such as the legal department and investor relations. Throughout the book, sections on the everyday experiences of executives are provided. The bibliography is annotated."---Reference & Research Book News (本书主要是给中学生及大学生进行基本知识的介绍，揭示策略、领导、财会、营销、信息管理、人力资源、供应、研究发展的原理。本书的每个章节都提供行政主管的日常经验。)

About the Author/作者介绍： SASHA GALBRAITH is a Partner in Jay R. Galbraith Management Consultants, Ltd., managing a variety of functions, including marketing, information technology, contract negotiations, human resources, and accounting, and with research specialties in joint venture management and women in business. She has served as an Adjunct Research Associate at IMD, the International Institute for Management Development, conducting educational seminars for senior executives, and in management positions at Karsten Realty Advisors and Wells Fargo Bank.
萨沙·加布而雷斯是杰R 加布而雷斯业务顾问有限公司的合伙人，主管市场营销、信息技术、合约谈判、人力资源和会计审核，同时专攻合资企业管理和商界女性。她是国际管理发展学院的兼任研究员，为高级行政人员开展研讨会，是卡尔斯滕顾问中心和富国银行的管理人员。

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

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