READY, FIRE, AIM: ZERO TO $100 MILLION IN NO TIME FLAT
Book ID/图书代码： 07135008B21943
English Summary/英文概要： If you had the opportunity to work where, when, and with whom you wanted—all while getting paid very well—would you take it? Self-made multimillionaire and bestselling author Michael Masterson did, and with Ready, Fire, Aim he’ll show you how to do the same.
Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.
While some of the concepts covered may seem novel, all of them have been proven to work time and again. Among other things, you’ll discover:
· Why selling is your first business priority and the one thing you should never stop doing
· The handful of numbers that are critical to every business
· When to cut your losses short and when to let your winners run
· The front-end/back-end method of doubling profits easily
· Why having a Plan B is as important as Plan A, and when and how to create it
· The difference between pushers, thinkers, organizers, and sellers, and how to attract the ones you need for your business
Over the course of his remarkably successful career, Michael Masterson has helped start and develop dozens of multimillion-dollar businesses, including one whose revenues exceeded $135 million and another still growing at $300 million. Now, with Ready, Fire, Aim, he’ll show you how to make your way to the top by designing powerful marketing campaigns that will regularly outsell your competitors; implementing innovative operational procedures that will reduce costs and hassles; and using the revolutionary power of the Internet to reduce customer complaints and increase profits.
To start and grow multimillion-dollar businesses over and over again you have to master certain skills. Ready, Fire, Aim reveals what those skills are and shows you how to quickly master them. Filled with in-depth insights and expert advice, this remarkable guide for entrepreneurs gives you a blueprint for business and financial success that will allow you to enjoy life to its fullest.
Chinese Summary/中文概要： 創業教練再出新招
對於許多想要創業的年輕人來說，創業致富是最美妙的夢想，但是只要一想到失敗的風險，大部分的人就會打消這個念頭。如果能擁有一個指導新手創業家的教練，會不會使這件事容易些呢？才剛剛在一月推出新書《Ready, Fire, Aim》（暫譯：做了再說），就立刻躍上《華爾街日報》暢銷書排行榜的馬特森（Michael Masterson），就扮演這樣的角色。
本身就是資深創業家的馬特森，因為擁有創立多家公司致富的經驗，所以他不像學院中的老師會說一些深奧的大道理，反而擅長以淺顯易懂的方式，為年輕人傳授他的心得。例如在前一本書中，他提醒所有進入職場的年輕人，必須想清楚三個問題：我這輩子想做什麼？在哪裡做？跟誰一起做？由此醞釀而生的工作熱情，才是累積人生財富的原點。在新書中，他顛覆「三思而後行」的創業法則，鼓勵新手創業家用「三不兩要」的方式來嘗試創業：「三不」就是不要花太多時間做計畫、不要投入太多錢，以及不要期待有一個「團隊」，先從自己開始做就好；「兩要」就是要創造快速的營運模式，要盡快回收現金。
當然，一旦事業邁入比較穩定的階段，所有的基本功夫仍然不可少，所以在書裡他也陸續傳授了有效溝通、銷售、組成團隊、拓展事業的「撇步」。對於商業世界完全陌生的年輕人來說，這位新手教練的書，提供了溫暖的鼓勵和善意的提醒。（撰文＝丁在園）
文字資料來源：數位時代 2008/2/1
參考資料：《大師輕鬆讀》273期：賺錢公司養成術（Ready Fire Aim） （VC）
Awards/获奖情况："This is an extraordinary book—full of practiced, proven strategies and techniques to help you make more sales and great profits than you ever imagined possible."—Brian Tracy, author of The Way to Wealth
"Wow! A powerhouse book packed with tried and tested street-smart wisdom. I’m impressed!"—Dr. Joe Vitale, author of The Attractor Factor
"Michael Masterson’s Ready, Fire, Aim hits the mark—dead center. Masterson describes the phases of a business in a very helpful and perceptive way. No matter where you are in your business career . . . just starting out or already at the $50 million level . . . you’ll better understand the challenges you face. And you’ll get some ’bulls’ eye’ insights about how to overcome them."—Bill Bonner, founder and President of Agora Inc.
About the Author/作者介绍： Michael Masterson has developed a loyal following of more than 250,000 subscribers with Early to Rise (www.EarlyToRise.com), an e-newsletter published by Agora, Inc. Throughout his remarkably successful business career, Masterson has been a partner in two businesses that grew beyond $100 million, two more that exceeded $50 million, and at least a dozen that surpassed the $10 million mark. He is also the author of the New York Times, Wall Street Journal, and Amazon.com bestsellers Seven Years to Seven Figures, Automatic Wealth, and Automatic Wealth for Grads . . . and Anyone Else Just Starting Out (all from Wiley), and Confessions of a Self-Made Multimillionaire. Subscribe to Michael Masterson’s daily e-zine at www.EarlyToRise.com.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：NOT AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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