MANAGING BRAND YOU: 7 STEPS TO CREATING YOUR MOST SUCCESSFUL SELF

Book ID/图书代码： 00431008B22519

English Summary/英文概要： Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us--and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Manag­ing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insight­ful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

Chinese Summary/中文概要： 我們每個人都是一種品牌，如何一步一步建立屬於自己個人的特色。例如時下名人美國名嘴歐普拉(Oprah)，創造自己特質、找出發揮熱情，打造個人品牌。

Awards/获奖情况：

About the Author/作者介绍： Jerry S. Wilson (Atlanta, GA) is a noted speaker and senior vice president at The Coca-Cola Company.
Ira Blumenthal (Atlanta, GA) is a highly respected brand consultant, author, speaker, and university educator who has counseled high-profile brand clients such as Coca-Cola, Disney, Marriott, Nestlé, and American Airlines.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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