WORLD FAMOUS: HOW TO GIVE YOUR BUSINESS A KICK-ASS BRAND IDENTITY
Book ID/图书代码： 00431008B24232
English Summary/英文概要： What is it that sets apart companies like Apple, Ralph Lauren, and Virgin Atlantic from all the other players in their markets?
How different would life be if your business were “World Famous”—by standing out prominently from the crowd and clearly capturing the attention of your market?
Author David Tyreman used his world famous strategies and techniques to grow his small garage-based business into a multimillion-dollar powerhouse. In World Famous he gives you proven ways to connect more closely with the hearts and minds of your customers—and his own foolproof blueprint for getting a measurable return from your marketing dollars every time.
This book helps your business gain a powerful presence in the market and shows you how to:
• recognize if your business is inadvertently invisible to the market, and what to do about it
• differentiate your business authentically and meaningfully from ALL others
• define and communicate the unique personality of your business
• engage your market by being "cause" driven
• find uncommon ways to add value
• free your business from the me-too confines of corporate blandness
Chinese Summary/中文概要： 你是否曾經只為一時銷售額的攀升而沾沾自喜，
殊不知情感維護才是真正為企業增值的智者之舉？ 你是否曾因僅僅與客戶關係融洽就將自己命名為情商高手，
卻不知建立彼此之間的信賴與可靠方能令你成為真正的東方不敗？？
你是否總是雙眼緊盯競爭對手的一舉一動認為這樣就可以搶佔商機，
卻未曾料到關注產品聚焦市場開發特質引領潮流才能徹底突破重圍???…
我們所殫精竭慮打拼的事業究竟還潛伏著多少諸如此類的概念“盲區”和意識“死角”未被察覺－—
就意味著我們在通往成功道路上還有多少塊絆腳石未被剷除！！！
蘋果，拉夫•勞倫，維珍航空，是什麼--賦予了這些品牌在同類產品中不一般的特質？
如果你的品牌“蜚聲國際”那麼你的生活將會有什麼不同，佇立在人群之外成為市場聚光燈爭相追隨的寵兒？
從一個名不見經傳的小企業到蜚聲國際的大品牌，David Tyreman的戰略策略和經營技巧可見一斑。本書將獨家之道傳授於你，告訴你如何與顧客縮短心理距離，宏偉藍圖的實現指日可待。
David Tyreman，一個在商業圈摸爬滾打數十載的風雲人物教你如何在這個競爭激烈的市場中分得一杯羹，並教你如何步步為營，佔領市場，打造真正的“蜚聲國際”：
•能夠意識到是否你的企業被淹沒在市場的漩渦中並未被人知曉，如何應對
•從真正意義上、以長遠的角度出發把你的企業和其他企業區分開來
•精准地界定和傳達企業獨一無二、無從仿效的特質
•致力於讓自身成為市場發展的風向標
•找到一個非同尋常的方式為企業增值
•將你的企業從人云亦云的模仿怪圈中解救出來 商界風雲人物教你如何打造國際品牌(Claire)
Awards/获奖情况：Winner of Silver Award for ForeWord Reviews’ Book of the Year 2009 in the Business & Economics Category Review
"a book that will be inspiring and thought-provoking for any business owner or manager"---ForeWord Reviews
About the Author/作者介绍： David Tyreman has helped differentiate and develop brand identity for some of the best-known companies in the world, including Polo Ralph Lauren, Nike, Banana Republic, Tommy Hilfiger, and Disney. He has been featured on CNN, the Wall Street Journal, and many other TV shows, magazines, and newspapers. He lives in Honolulu, Hawaii.
世界知名公司Polo拉夫•勞倫、耐克、香蕉共和國、唐美•希緋以及迪士尼都是在David Tyreman的指導協助下進行企業特質開發並取得驕人成效的成功案例。David Tyreman還是CNN、華爾街日報的風雲人物同時也是其他很多電視節目、雜誌及報紙的座上客。現居住在夏威夷的檀香山。
Format:TRADE PAPERBACK
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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