HOW TO MAKE IT BIG AS A CONSULTANT (FOURTH EDITION)
Book ID/图书代码： 00431008B24244
English Summary/英文概要： "A consultant is an entire company all rolled up into one person! A consultant acts as marketer, salesperson, subject expert, legal adviser, accountant, negotiator, and more! In other words--consultants need help!
That’s why How to Make It Big as a Consultant keeps selling and selling. Written by a veteran consultant with hundreds of consulting engagements to his credit, this up-close-and-personal guide is filled with highly-focused, detailed advice on every aspect of starting up and maintaining a highly lucrative consulting career.
Completely updated, the third edition includes new chapters on how to do effective research, and how the Internet can provide a multitude of business opportunities. All the basics that make this book a favorite are still included, such as how to:
* Understand what clients think they need (and analyze if it’s what they really need)
* Market the business--both directly and indirectly
* Create the structure for an assignment (proposals, pricing, contracts, scheduling)
* Solve clients’ problems (using the Harvard Case Study Method)
* Structure and run the business (all the legal, tax, and insurance issues)
* Grow and evolve to become an outstanding consultant--one that clients turn to again and again."
Chinese Summary/中文概要： 对世界著名的商务从业人员踏入成功之门的终极指南，现在这部完全修订和更新的作品展现在你的面前。
迈出事商务咨询的第一步，可能会面临重重困境。你应该收费多少？哪种类型的语言应在合同中存在？你怎么可以找到客户源？这部由资深顾问和其与客户之间的咨询互动所汇集的这本书，《如何大有作为》中，作者把自己身为一名顾问的从业经验，向我们提供了每一个方面的详细意见，以及如何去维护高利润咨询职业生涯。这本书可以帮助读者：
*掌握如何参与相关的法律、税务和保险问题，并经营业务
*了解客户真正所需的
*制定任务规划 (方案、定价、合同、调度日程安排)
*市场商务
*运用哈佛个案研究法解决客户问题
这部全新修订和充盈的第四版，为客户，及先进的咨询商务团队和其他从业人员等提供了相应的发展策略。这部值得你参考的指南书籍，将帮助任何一位心怀抱负的读者，成为一位的出色的商务顾问。(Sandy)
Awards/获奖情况：
About the Author/作者介绍： 威廉A.科恩少将曾是航空教育司令部，德克萨斯州，伦道夫空军基地机动部队助理指挥官。同时他个人也是后备储备军方的一位高级军官和资深预备军人。并负责为全国各地的航空教育司令部储备计划提供指导。这个计划项目包括：储备计划的发展和举措；为支援现役部队人才的引进和培训；如何在和平时期，培养出具有有效率的空军预备役军人，以及在战时或是在国家紧急状态下如何让这些后备军力全速地动员起来。
威廉A.科恩少将在1959年毕业于美国著名的西点军校，他曾是美国肯塔基州列克星敦市，温特沃斯军事学院的预备役军官训练团项目里的一位杰出毕业生。他曾是轰炸机皇牌飞行员，曾创下飞行时间超过3500个小时的记录。他曾驾驶他的174型战斗机，在越南、中东地区的斋月战争中，执行过特别任务。
William A. Cohen, Ph.D. is a business professor and former department chairman at California State University in Los Angeles. As Director of the Small Business Institute, he built the program into one of the country’s largest--supervising consulting for more than 700 small businesses. He is the author of the first two editions of this book, as well as The Art of the Leader and Building a Mail Order Business. He lives in Pasadena, California.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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