THE 80 MINUTE MBA: EVERYTHING YOU’LL NEVER LEARN AT BUSINESS SCHOOL
Book ID/图书代码： 06140508B24413
English Summary/英文概要： It was once said that if Thomas Edison had gone to business school, we would all now be reading by larger candles. THE 80 MINUTE MBA helps you break free of stale and unoriginal thinking, and shows you a different way of doing business.
THE 80 MINUTE MBA is business inspiration for aspiring executives and managers who would never dream of doing a traditional MBA. The key business topics are covered, including sustainability, leadership, culture, cash and the Four Cs: conversation, customisation, community and co-creation.
The motto of THE 80 MINUTE MBA is ’Citius est Melius’ or ’Quicker is Better’. There are five new leadership books published every day, so there is lots to catch up on when you get home! THE 80 MINUTE MBA is your trusted filter for what the crucial business ideas are, and what’s not worth worrying about.
THE 80 MINUTE MBA will open your mind to different ways of thinking about business, in an instantly accessible and inspirational form. Authors Richard Reeves and John Knell are the Reduced Shakespeare Company for business.
THE 80 MINUTE MBA is your short-cut to business brilliance. A traditional MBA is for either the time-rich, very wealthy or lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business inspiration without spending two years back at school? THE 80 MINUTE MBA is the gateway to fresh thinking, in less time than it takes a standard meeting to get past coffee and biscuits. The MBA-in-a-box book is old hat. Managers need the encouragement to think differently, not in the same straight lines. THE 80 MINUTE MBA is an injection of inspiration, creative thinking and dynamic approaches which will help you see the world of business differently.
Chinese Summary/中文概要： 《八十分钟MBA》给你全新的不同视野。改变MBA领域的陈腐观念，从永久经营、领导力、企业文化、现金流到企业内部的四C对话、顾客至上、公司社群、合力创造，全部涵盖其中。本书为没有时间再去商学院进修的人士提供了很大的帮助，包括在职场持续充实自己、弹性学习厂长的方法。告诉您什么事企业内部急需改善的，什么则是不需要太过担心的 。无论是经理人或员工都值得一读！(TT & NH)
Awards/获奖情况：仅去年3月就卖出40000册，至今仍保持平均每月销售1000册的惊人速度
荣登2009年WHS TRAVELL最畅销商业出版物榜首
意大利、新西兰、葡萄牙、印尼都买下了版权，繁体版权更已登陆中国
《八十分钟MBA》的经典名言是：越快越好。
80分钟，本书将带领你以一种全新的方式进入商业世界！
"Citius est Melius"---Quicker is Better
About the Author/作者介绍： Richard Reeves and John Knell are co-founders of the Intelligence Agency, a strategy and research consultancy. Their roster of clients includes BT, Accenture, Sky, PricewaterhouseCoopers, NESTA, PepsiCo, the Arts Council, Orange and the BBC. They are both contributors to the Whitehall Top Management Programme. Richard is currently European Business Speaker of the Year. He is a columnist and editor-at-large for Management Today.
RICHARD REEVES和JOHN KNELL两位作者成立了企业管理顾问公司，他们的客户包括BBC与百事可乐。RICHARD REEVES曾获选为年度欧洲商业演讲家，他也是《卫报》、《观察家》、《展望》等知名杂志的主笔之一。
Format:照片
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)
Sales in other countries/其他国家销售情况：
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