THE RACE FOR PERFECT: INSIDE THE QUEST TO DESIGN THE ULTIMATE PORTABLE COMPUTER

Book ID/图书代码： 14940308B24426

English Summary/英文概要： The Race for Perfect tells the full story that began in BusinessWeek’s highly-lauded February 2008 article “Building the Perfect Laptop” Personal computing has reshaped economies and industries, and is transforming how we express ourselves and relate to one another. The most personal of personal computers are the portables. We carry these gadgets with us wherever we go, whether they’re laptops, smartphones, or the coolest new Web-surfing devices. The Race for Perfect tells the story of two generations of entrepreneurs, designers, and engineers as they have struggled to make ever-better portables. Steve Hamm takes the reader into a world where inspiration, design, engineering, and marketing come together to produce wave upon wave of the innovative products that we love to talk about and use. From the earliest days of portable computing, 40 years ago, entrepreneurs and designers have pushed forward relentlessly in a quest to create the perfect device. Their efforts have produced a few fabulous successes and many failures. But they never give up. They’re driven by the basic rule of the tech industry: innovate or die.
In addition to a fascinating read, The Race for Perfect offers valuable lessons for business people in any industry, revealing how they must
INNOVATE constantly to differentiate their products
CREATE design principles that are timeless
INTEGRATE design and engineering so products are both useful and fun to use
IMPROVE quality and convenience without compromise
TAP social networks to turn customers into fans
At the center of this tale is the story of a single product, Lenovo’s ThinkPad X300 laptop. Lenovo, the first Chinese company to seek to establish a global consumer brand, bought IBM’s PC division in 2005 primarily to get the company’s storied ThinkPad laptops. The X300 was conceived as a “halo” product that would draw customers to Lenovo’s entire line. Woven through The Race for Perfect is a case study of how this ambitious company, with teams in Japan, the United States, and China, marshaled its resources to pursue laptop perfection. As X300 came close to the finish line, it collided head-on with Apple’s super-slim MacBook Air—-with surprising results.

Chinese Summary/中文概要： 筆記型電腦不僅只是科技用品，對整個科技產業、生活型態等各方面都帶來巨大影響，已是新時代的代表商品

台灣科技業想從代工轉型為研發、擁有自由品牌，須先了解這些優秀創新產品從創意發想、研發、到行銷等各項環節

本書網站: http://theraceforperfect.wetpaint.com/
網站上提供部分章節審閱

你是否曾看著一台超輕超薄超炫的筆記型電導，讚嘆著「天啊！這到底是怎麼做到的？！」科技業日新月異，尤其是筆記型電腦的研發，已趨極致。筆電不僅只是科技用品，對整個科技產業、生活型態等各方面都帶來巨大影響。
追求完美是驅使整個產業前進的原動力。IBM、蘋果電腦、康柏等電腦業龍頭如何追求創新與成功研發。史帝夫．漢姆（Steve Hamm）以今年才剛引起業界騷動的Lenovo聯想超輕薄攜帶式ThinkPad X300筆記型電腦為對象，從創意的產生、設計研發、到行銷，藉由研究這個獲選為PC World雜誌2008年優良產品來探討電腦業如何打造夢想。
台灣科技業想從代工轉型為研發、擁有自由品牌，須先了解這些創新產品背後創意發想、研發、到行銷的各項環節。這經濟前景不佳的年代，也許具有創新設計的產品才是公司最大的資產。
美國《商業週刊》2008年2月14日ThinkPad X300筆記型電腦報導http://www.businessweek.com/magazine/content/08_08/b4072042350389.htm(VC)

Awards/获奖情况：“Steve Hamm really gets what it takes to innovate new technology.”---Marc Andreessen, cofounder of Netscape and Ning
“This is a really remarkable book! Covering past, present, and-most excitingly-the future of mobiles, it brings back extremely vivid memories to me and puts in context the many challenges and great opportunities still out there.”---John Ellenby, CEO, GeoVector, and creator of the GRiD Compass, the first laptop computer
“If you have a couple of mobile devices in your pocket and wonder why there isn’t a perfect single device, this book is for you.”---Robert Scoble, author of the Scobleizer blog and former chief blogger for Microsoft

About the Author/作者介绍： Steve Hamm, a senior writer at BusinessWeek, writes about globalization, innovation, and leadership and has produced more than two dozen cover stories on topics ranging from Internet wunderkind Marc Andreessen to the challenges facing India. His insights can be found at his blog, GlobeSpotting with Steve Hamm (http:/ www.businessweek.com/globalbiz/blog/globespotting/). His previous book, Bangalore Tiger, about the rise of the Indian tech industry, was published by McGraw-Hill in 2006.
Prior to BusinessWeek, Hamm was an editor and writer for PC Week, the San Jose Mercury News, the New Haven Register, and other publications. Hamm is a graduate of Carnegie Mellon University.
史帝夫．漢姆（Steve Hamm）是《商業週刊》(BusinessWeek)的資深記者。曾在《PC Week》擔任編輯與記者。著有研究印度科技業崛起的《班加羅爾之虎》（2007，麥格羅‧希爾）。作者是專門研究財經、趨勢、科技等相關議題的獲獎記者，曾獲美國研究基金╱政治新聞學學會的卓越財經報導殊榮。作者畢業於卡內基美隆大學(Carnegie Mellon University)。
【作者簡介】http://www.businessweek.com/bios/Steve_Hamm.htm

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

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