GETTING YOUR WAY EVERY DAY: MASTERING THE LOST ART OF PURE PERSUASION

Book ID/图书代码： 00431008B24491

English Summary/英文概要： "Classical rhetoric is the most powerful system of persuasion, perfected by the likes of Aristotle, Plato, and Socrates. While the discipline may not sound sexy, its timeless principles really work. Pure persuasion at its best, rhetoric has been long forgotten -- ignored in favor of manipulative tricks masquerading as influence. Getting Your Way Every Day will change that. Author Alan Axelrod offers a new take on the classic strategies -- modernizing them and making them relevant to any business or social situation.

Readers will discover how to:

* argue persuasively and win without alienating opponents

* build productive and profitable rapport

* leverage the power of reason, emotion, and character for a more effective appeal

* transform arguments from shouting matches into constructive discussions

The book teaches readers how to understand their audience and turn that knowledge into a seamless argument that’s guaranteed to work. With real-world anecdotes of the techniques in action, this enlightening and accessible guide reveals how anyone can get what they want."

Chinese Summary/中文概要： 古典修辞是最强大的说服方式，亚里士多德，柏拉图，苏格拉底最善于此道。虽然用词规则听起来没有那么美妙，但是这种方法是永恒有效的。纯说服中的最的古典修辞已经被遗忘了很久。本书作者艾伦•阿克塞尔罗德教给大家一种使用古典修辞的新方法——将它们现代化，使他们与各种商业和社会情形相关联。

读者会学会如何：

*不疏远对方的情况下有力地说服对方

*建立有生产力的盈利关系

*平衡理性、情感和性格

*从大呼小叫转变成有建设性的讨论

这本书指导读者如何理解他们的听众，并将这种技术运用到实际的工作中去。这种技术在现实生活中的运用，读者们会慢慢发现这种方法能使每个人都更容易达成目标。(兼职翻译-LN)

Awards/获奖情况：《首席执行官进修》2007年最佳书籍

About the Author/作者介绍： 艾伦阿克塞尔罗德出版了许多流行的商业和参考书籍，包括商业周刊畅销书《巴顿的领导才能》、《伊丽莎白一世》和《首席执行官》。他以前是英语教授，教授古典修辞学。

Alan Axelrod (Atlanta, GA) is the author of many popular business and reference books, including the BusinessWeek bestsellers Patton on Leadership and Elizabeth I, CEO. He is a former professor of English who has taught classical rhetoric, from the Greeks and Romans through the Renaissance.

Format:电子手稿

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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