SMOKE AND MIRRORS - HOW TO BEND FACTS AND FIGURES TO YOUR ADVANTAGE

Book ID/图书代码： 00040008B24823

English Summary/英文概要： Smoke and Mirrors takes a comprehensive and entertaining look at how charts, graphs and diagrams can be used to massage a message in business, research or government without fibbing outright.

Using real examples from British and American newspapers, magazines, broadcasters and government ministries, it describes, explains and evaluates 57 different techniques of presenting information in a way that supports your angle. Each technique is given a PDQ (potential deceit quotient) as well as an STD (sore thumb discount).

Droll and informative, Smoke and Mirrors is a perfect companion for:

anyone who produces charts and graphs at work
anyone who has them thrust upon them
anyone wanting to read between the lines

The company report may never look the same again...

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Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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