THE NEW ART OF NEGOTIATING: HOW TO CLOSE ANY DEAL
Book ID/图书代码： 12346608B25140
English Summary/英文概要： You negotiate every day of your life. Whether you are asking your employer for a raise or persuading your child to do his homework, everything is a negotiation. Written by Gerald Nierenberg, the world’s foremost authority on the subject, The New Art of Negotiating is an updated, expanded version of the million-copy bestseller that introduced us all to the art of effective negotiation. When The Art of Negotiating first appeared, it taught us that negotiation doesn’t have to be an adversarial process that ends in victory for one party and defeat for his hapless rival. Since then, the landscape of business has changed greatly. The New Art of Negotiating provides Nierenberg’s effective strategies redesigned for today’s world. You will learn how to analyze your opponent’s motivation, negotiate toward mutually satisfying terms, learn from your opponent’s body language, and much more. Throughout, the author will guide you in successfully applying his famous win-win tactics to the bargaining process.
Once, Gerald Nierenberg changed the way we think about negotiating. Now, The New Art of Negotiating allows us to experience win-win success in today’s business climate.
Chinese Summary/中文概要： 資深談判專家Gerald Nierenberg，其作品曾翻譯成30種語言 每個人每天都在談判。不論是做生意或是叫小孩去作功課，所有的事情都是一種談判過程。世上最具權威的談判專家尼倫伯格提供適合現今社會狀況的有效談判技巧，讓你分析對手的動機、想法、使用雙方都能接受的溝通語言等等，讓每人都能在談判過程中成功運用「雙贏」技巧。(Vicky)
Awards/获奖情况：
About the Author/作者介绍： Gerald Nierenberg, a successful lawyer, pioneered the idea of the "everybody wins" philosophy--now usually referred to as "win-win"--which insures that all parties benefit from the negotiation. Nierenberg has written twenty best-selling books that have been translated into thirty languages. He is also the founder of The Negotiation Institute, which offers state-of-the-art training to business and professional organizations, governments, and executives around the world.
Henry H. Calero has been writing about communication and negotiation for over thirty years. A consultant and writer for professional, academic, and technical publications, he is also the co-author of Nierenberg’s How to Read a Person Like a Book.
傑魯德‧尼倫伯格（Gerald I. Nierenberg）極為成功的專業律師，也是研究「行為語言」的專家。他所提倡的「人人都是贏家」，也就是現在常說的「雙贏」，已成為談判的重點。他寫過超過20本暢銷書籍，作品曾翻譯成30種語言。成立The Negotiation Institute（http://www.negotiation.com/），提供公司、政府組織、專業團體等相關訓練。
亨利‧卡萊羅（Henry H. Calero）研究溝通與協調超過30年。與尼倫伯格合著有《姿勢會說話》（How to Read A Person Like A Book）。
Format:TRADE PAPERBACK
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