BUILDING DESIGN STRATEGY: USING DESIGN TO ACHIEVE KEY BUSINESS OBJECTIVES

Book ID/图书代码： 06840008B25905

English Summary/英文概要： Building Design Strategy offers innovative insights on using design as a strategic resource. Editors Thomas Lockwood and Thomas Walton of Design Management Institute have gathered wisdom from more than 25 international experts, including CEOs and presidents of major brand management firms, engineers, and professors of design. In Building Design Strategy, this first-hand knowledge is combined with fascinating case studies of corporations such as Motorola and Microsoft to present the role of design as it relates to corporate strategy. This compelling blend of theory and practice explores the different types of design and the benefits of implementing strategy in design, including:

▪ building a brand image
▪ improving return on investment
▪ improving usability and sustainability
▪ increasing customer satisfaction
▪ improving development processes
▪ entering new markets
▪ discovering and eliminating bias and weakness
▪ learning to see the big picture
▪ clearing up misconceptions

Chinese Summary/中文概要： 近年來，設計在商業領域扮演的角色越來越重要。許多商品藉由創意與設計大大提高其經濟效益。
由全球最知名的設計管理中心(DMI)主席Thomas Lockwood與DMI期刊資深編輯Thomas Walton解構業界最成功的品牌建立與設計案例，如Motorola、 Microsoft。如何讓透過創意、設計與品牌建立提高商業價值。此書還收錄許多最頂尖的商業設計者的經驗分享，如提出設計經濟概念的美國工業設計師協會主席馬克‧德瑟斯克（Mark Dziersk）。
About The Design Management Institute http://www.dmi.org/dmi/html/index.htm
世界知名的設計管理中心（簡稱DMI，Design Management Institute）在1975年於波士頓成立，目的在於透過設計提高社會、環境與經濟效益。DMI定期發布DMI Review期刊，哈佛商學院使用DMI的個案研究進行教學。會員分佈超過全球44國。(Vicky)

Awards/获奖情况：

About the Author/作者介绍： Thomas Lockwood is the President and member of the Board of Directors of the Design Management Institute, DMI, and publisher of the Design Management Review. He is considered an international expert in the area of innovation and design leadership, and the integration of design and business. Prior to working in the public sector he managed brand and design at Sun Microsystems, StorageTek, and ran his own design firm for a number of years. Lockwood is a visiting professor at Pratt Institute in New York City, and a forward thinking advocate researching the value of design for the triple bottom line. He holds a PhD and MBA in design management from the University of Westminster in London, and a BA in marketing and visual design from Eastern Michigan University. A frequent keynote speaker, he has lectured and led design and brand workshops in 20 countries, consults with corporations and with countries, and serves on numerous boards and academic councils throughout the world.
Thomas Walton is founding editor of the Design Management Institute Design Management Review and on the staff of the U.S. General Services Administration Office of Executive Communication. Previous to his current position, for 25 years he was a faculty member at The Catholic University of America School of Architecture and Planning in Washington, DC, after which he joined GSA Office of the Chief Architect. There he authored a series of monographs on contemporary federal buildings and was part of the team implementing the government Design Excellence Program. Design as a strategic organizational resource has been an abiding theme in his work, one he examined in his book Architecture and the Corporation and one he addresses quarterly in the pages of the Design Management Review.縱橫於業界及學界的美國設計管理協會（DMI）主席洛克伍德( Thomas Lockwood )，本身擁有英國西敏寺大學的品牌管理博士學位。他被認為是建立品牌以及將創意設計與商業結合的專家。全球知名的美商存儲科技(Sun StorageTek)品牌形象即是由他一手打造。他在全球超過20國帶領設計工作坊，致力於讓商業藉由設計進一步提升價值。
Thomas Walton是美國設計管理協會（DMI）設計管理期刊資深編輯。

Format:照片

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

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