MARKETING(FOURTH EDITION)

Book ID/图书代码： 01380008B25979

English Summary/英文概要： About the series:
Barron’s Business Review Series provide a streamlined course for students and business people with:
*Easy-to-follow formats
*Real-life examples and explanations Review questions and problems with answers explained
*Chapter-by-chapter summaries of key concepts

Professor Richard Sandhusen’s brand-new and important fourth edition of Marketing explains how four digital-age systems have merged into one to change marketing and management practice as much in the past five years as in the previous half century. These systems--decision support, relationship marketing, integrated marketing communication, and balanced scorecard--receive detailed analysis in this extensively updated book, which also gives more comprehensive coverage to all aspects of the global marketplace than other currently-available textbooks on the subject. Here is vital information for students soon entering business in today’s ever more globally competitive world. Marketing presents a realistic hypothetical company as it faces business challenges and opportunities on a day-by-day basis. Although solidly grounded in marketing theory, the book explains marketing strategies within this realistic setting, showing many of the business tactics and decisions students are likely to confront in their own careers. The fictitious company’s domestic and international marketing strategies are explained and analyzed, and real-world examples of successful marketing campaigns by different kinds of companies are also included. Each chapter ends with an overview of essential concepts and match-up exercises that review the text’s material. Here is a popular and accessible new addition to Barron’s respected Business Review Series.

Chinese Summary/中文概要： 本书主要介绍了国际市场的阻碍与机会，战略营销计划与市场管理，国际市场环境，市场体系。(BY)

Awards/获奖情况：

About the Author/作者介绍： Richard Sandhusen retired after 25 years as a marketing professor and lecturer at Bloomfield College, Rutgers University, Rider College, Kean College, and Fairleigh Dickinson University, all in New Jersey. Since retirement in 1990, he has served as faculty mentor in the Thomas Edison State College distance learning program. He continues to write on marketing and advertising subjects, and is author of more than 200 articles in business and scholarly journals, as well as several books. He has also served as marketing consultant for several corporations, including AT&T Technologies, Colgate-Palmolive, Lockheed Electronics, General Electric, and Price Waterhouse.

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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