ECOLOGIC: THE TRUTH AND LIES OF GREEN ECONOMICS

Book ID/图书代码： 13160008B26903

English Summary/英文概要： Looking after ’The Environment’ should be straightforward - no-one wants to destroy the world. And yet in every ’green’ area we are either failing to take the essential steps to prevent destruction of the planet or are being deceived - often by ourselves. By using the scalpel of eco-logic it is possible to open up the reality beneath the layers of confusion and deception, turn recognized situations inside out, identify hidden agendas in the socalled Experts, and come up with real solutions to our green problems.

Examining issues such as Climate Change Sceptics, Celebrity greens and the charity gig bandwagon, ’Fair’ trade, Organics, Renewable energy, Recycling, Carbon offsets, Sustainability and much more, ECO-LOGIC is a book to shake up the green movement and give it a new impetus.

Table of contents:
Acknowledgements ix
1 It’s Not Logical, Captain
2 Balance and the BOGEYMAN
3 The ‘C’ word
4 Green Is Good (Publicity)
5 Beware Experts in Sheep’s Clothing
6 Is Fairtrade Fair?
7 Perpetual Motion
8 Where There’s Muck, There’s Brass
9 The Organic Bounty
10 Sustainability’s Balance Sheet
11 Economy Class
12 Pollution versus eBay
13 Going McGreen
Notes
Index

Chinese Summary/中文概要： 環保可說是目前當今世人最重視的問題，無論我們個人或企業都想盡力為此出一份力，但我們還是常常採取非正確的方法或陷入錯誤的認知圈套中，作者透過本書用有趣的問題及角度解剝事物隱藏的一面，並為我們解開對所謂號稱「綠色經濟」疑惑，提供一個真正有效的環保解藥。(VL)

Awards/获奖情况：

About the Author/作者介绍： http://www.brianclegg.net/ Brian Clegg read Natural Sciences at Cambridge, specialising in experimental physics. He spent a year at Lancaster University gaining a second MA in Operational Research and then joined British Airways, where he worked for 17 years on a wide range of projects. In 1994 he launched a new career providing creativity consultancy to corporations and writing for magazines and books. His clients have included BA, Smith Kline Beecham, the BBC, the Treasury and the Met Office. He is a Fellow of the Royal Society of Arts. He is also the editor of the successful www.popularscience.co.uk book review site. Brian Clegg lives in a Wiltshire village with his wife and two children.
Brian Clegg，英國皇家藝術學會(Royal Society of Arts) 的會員，擁有英國劍橋大學自然科學系及蘭開斯特大學Lancaster University運籌學位，任職於英國航空長達十七年後，轉向擔任英國各大企業的環保顧問如：BA, Smith Kline Beecham, the BBC, the Treasury 及the Met Office等，也擔任英國知名科學知識及書評網站www.popularscience.co.uk的編輯。

Format:电子手稿

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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