FAME
Book ID/图书代码： 04380008B27274
English Summary/英文概要： Once a title held only by a privileged few, fame went hand-in-hand with respect and hard-work. To be famous meant that you had achieved something noteworthy, or had an exceptional talent. But things have changed, as demonstrated by the number of singularly untalented people who are currently famous. Why has there been such a shift in our notion of fame and why has the desire for fame become such a powerful motivation for so many people? Mark Rowlands brings his philosophical expertise to bear on our concept of fame and explores the reasons behind its radical transformation. To understand this "new variant fame" , Rowlands argues, we must engage in an extensive philosophical excavation that takes us back to a dispute that began in fourth century BC Athens. Rowlands reveals that our presentday notion of fame and the extremes that accompany it are symptoms of a significant cultural change: the decline of Enlightenment ideas has seen individualism eclipse objectivism about value, so much so that what characterizes Western society today is its constitutional inability to distinguish quality from bulls**t. This, argues Rowlands, is the predicament in which we find ourselves today and which explains how fame can now be unconnected with any discernible distinction: we have lost any grip on the idea that there might be objective standards of evaluation even for some of the most important choices we make. A fascinating mix of amusing anecdote and serious philosophical reflection, "Fame" presents us with a new way of looking at and understanding fame as we now know it, one that shows us how and why we have become the fame-hungry people we are today. It is a book written for anyone who has wondered how the world could ever have turned out like this.
Chinese Summary/中文概要： 在近些年社會上所出現的獨特文化現象當中，一夜成名的例子正變得屢見不鮮。而作者馬克.罗兰兹便在本書中指出，追名逐利之風氣的日益盛行，正逐漸令致社會名譽本身悄悄發生著本質變化。起先，社會名譽代表著人們於某一領域所擁有的傑出成就或非凡壯舉，它飽含敬意，唯奮發圖強、勤勉不怠方能得之。
但如今，被世人所追逐著的名譽卻逐漸不幸淪為了另一種事物：它不再是出類拔萃與不同凡響的代名詞，相反，大眾只是一味盲目地為了出名而去出名。而本書則有如當頭棒喝一般，為我們充分揭示出了這種虛榮浮華背後的膚淺與蒼白。
為了能夠通透洞悉這一新興的名譽觀念，馬克.罗兰兹認為，我們應以哲學的角度入手，就此展開細緻探討及深入挖掘，而這將把我們再次引向一個自古希臘起便在偉大哲學家柏拉圖及普罗塔哥拉之間引發了一場激烈辯論的古老議題。而實際早在十八世紀的法國，圍繞著這一議題便曾引發過一場著名的哲學實驗。辛諷的是，現如今的人們皆仿若置身於一場電視真人秀當中，渾然不覺一般再次重演著那場前人的實驗.(ANDY)
Awards/获奖情况：
About the Author/作者介绍： Mark Rowlands is Professor of Philosophy at the University of Miami.
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Complex/Traditional Chinese/繁体中文：AVAILABLE
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