STORIES THAT SELL: TURN SATISFIED CUSTOMERS INTO YOUR MOST POWERFUL SALES AND MARKETING ASSET
Book ID/图书代码： 03235008B27448
English Summary/英文概要： Shorten your sales cycle. Open doors to bigger accounts. Land major media coverage. Get it all with a few good stories from your happiest customers. The first book on capturing and using customer stories to grow your business or cause, Stories That Sell introduces a proven process for leveraging your current successes into new sales. Learn Success- Story MarketingTM best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits. Profit from the one marketing tool prospects believe most! Learn how to: Uncover your most satisfied, successful customers and get them to say "yes!" to sharing their stories publicly Move success stories smoothly through the Seven-Step Customer Story System, from choosing to using stories Conduct interviews that bring out details most important to your potential customers increased sales, employee retention, website traffic, and more Use customer stories to achieve your sales, marketing and PR goals faster Apply storytelling techniques that attract buyers and move them to act Avoid common roadblocks that can derail a customer story Repurpose a single success story in dozens of different ways
Chinese Summary/中文概要： 缩短销售周期，向消费者详尽介绍，在主流新闻报道上获得一席之地，你所需要做的便是用几个精彩的故事讨得消费者们的欢心。《卖座故事》是第一本教你如何用故事来俘获消费者芳心，化知名度为销量的书籍。《学习使用市场喜欢的成功故事》就在此做了最好的示范，本书作者凯西•西巴德是该领域专家，通过对赛捷软件，SAP，丰田，克罗诺思软件公司等许多企业，以及其他独立咨询机构和非营利性组织的观察研究创作该书。成功故事这一市场工具足以保证你的销量和盈利。步骤如下：挖掘出最你的产品最为满意的顾客，想办法让他们说：棒极了！将他们的故事公诸于众，按照消费者七步故事模式，用其成功的例子慢慢打动其余潜在消费者，从选择合适的故事，到详尽介绍产品，让潜在消费者拉动产品销售，员工保留，增加网站流量，最重要的还是用消费者故事来达到消费目的，扩大市场，以及改善公共关系的目标。用讲故事的策略来吸引消费者 让其行动起来；避开任何为削弱消费者故事的影响力的因素，重新从多角度定义成功消费者故事。(兼职翻译-DC)
Awards/获奖情况：如果有人对你说：“我要向你介绍一下我们的产品”，你会作何感想呢？是吓得拔腿就跑？但如果有人对你说：“我来给你讲个故事吧！”你又会怎么想呢？是的，你会觉得那很有趣！凯西•西巴德是该领域的专家，她将帮助你如何接近顾客---那便是讲故事。”---大卫•米尔曼•斯科特，畅销书作家，著有《市场新规则与公共关系》
“在如今这样一个时代，消费者们已经感到厌倦，那么能够令人信服的真诚的推荐才能使得公司存货。本书的问世犹如一场及时雨，不仅内容广泛丰富且极为吸引读者---在销售这一话题上提出了新标准---案例分析专家凯西毫不保留的传授给我们要如何将一则动人的消费者故事转变为公司最强有力的销售工具。本书不仅适用于想要进一步提升自身竞争力的公司，同时适用于那些试图扩大职业范围的作家们。”---皮特•伯尔曼，作家，《有营养的标题》
“消费者们早就对事实厌烦不已，但他们却从不拒绝听有趣的故事。这边是为何用讲故事的方法来销售总是事半功倍的原因，以及本书写作的目的。”---乔•康拉德•莱文森，作家，著有《游击队市场》系列丛书。
About the Author/作者介绍： 凯西•西巴德，兴趣案例公司成立者及主席，曾在过去的十年中帮助数十家公司编写了超过450个有趣的消费者故事。同时为微视，jobfox，USA.NET, IHS, 和沃克斯等多家公司创造并管理其成功消费者故事。她不仅从事写书，发表文章，还进行远距离授课，与相关机构进行一对一咨询，并管理线上消费者故事课堂。 Casey Hibbard, founder and president of Compelling Cases, Inc., has helped dozens of companies create more than 450 customer stories over the past decade. She has produced and managed success stories for companies such as Macrovision, Jobfox, USA.NET, IHS, and Vocus. Casey is featured in numerous books, articles, and teleclasses. She consults with organizations one-on-one and conducts online customer-story classes.
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Complex/Traditional Chinese/繁体中文：OPTIONED
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