YOU NEED THIS BOOK TO GET WHAT YOU WANT

Book ID/图书代码： 05380008B28145

English Summary/英文概要： Mark and Scott are setting out to write a 21st century version of How To Win Friends And Influence People. Carnegie’s work is timeless in many respects but the world, and the way people interact with each other, has changed a great deal since 1936. You Need This Book uses modern tools for modern times, although the techniques and ideas in the book are processed for the reader into a straight-talking, jargon-free style.
You’ll dip straight in at the beginning of the proposal -- and when you get interested to know a bit more about the thinking behind the book, then see the "Notes to Editors" beginning on p32.
Incidentally, both of the authors are qualified Hypnotic Practitioners, trained and certified by Paul McKenna. They don’t, generally speaking, turn to hypnosis themselves, but the relationship between hypnosis and what they do will be clear to you from reading the proposal.
Mark and Scott, through their business training and communication consultancy (www.youneedthis.co.uk), have clients from television, radio, online, leisure, telecommunications and retail businesses worldwide. They also provide communications consultancy services for the UK Prime Minister’s Office at 10 Downing Street.

Chinese Summary/中文概要： 英國知名潛能大師
www.youneedthis.co.uk創辦人首次分享成功秘訣
繼《卡內基溝通與人際關係》之後，21世紀最棒的人生指南
讓你得到你所想要的

你想要什麼?
一份好工作
好搭檔
支持你的老闆
美好的感情生活
優渥的薪水
工作與生活的平衡……

此書讓你輕鬆得到你想要的~

21世紀新版的《卡內基溝通與人際關係》（How to Win Friends and Influence People）！！ 1936年出版的《卡內基溝通與人際關係》是最暢銷的自我成長書籍，馬克與史考特運用現代技巧(如心理學)，切合當今社會現況，為現代人找到快速成功的方式！！

特別的是，此書分為兩個部份。首先你會先讀到書中敎你如何受到他人喜愛進而得到你想要的。接下來，作者將會告訴你書中這些技巧背後的心理機制，不只告訴你要如何做，更敎你為何要這樣做。唯有瞭解，才能讓你真正吸收，變成自己的智慧！(Vicky)

Awards/获奖情况：Rights sold:
Russian rights have been sold to Exmo
Dutch rights have been sold to Paradigma
Chinese rights have been sold to Global Publishing
Korean rights have been sold to Next Wave

About the Author/作者介绍： 馬克．帕默與史考特．索得(Mark Palmer and Scott Solder)，專長為行銷與溝通訓練，人類行為、神經語言程式學專家，合作成立了商業訓練與溝通顧問www.youneedthis.co.uk，他們是大眾溝通心理學的大師，融合溝通訓練與媒體的眾多經驗。英國與全球客戶包括各式媒體、休閒產業、電信業、零售業等。甚至提供唐寧街十號的英國首相辦公室溝通顧問服務。
馬克與史考特受過知名潛能大師保羅．麥肯納(PAUL McKENNA, Ph.D，《我能讓你賺大錢》(遠流))訓練並為合格的催眠治療師。
馬克是英國最大的媒體集團Global Radio學習與發展部門前主管。長期擔任媒體高階人力開發培訓。跨足電視、醫療與音樂產業。
史考特曾擔任英國廣播公司(BBC)記者，與廣播電台節目主持人。曾訓練過許多英國主持人與製作人。
他們2006年開始搭檔，他們讓許多客戶獲利明顯提高，近來，他們發展的銷售模式「Power of Three」，為電信公司的全球營業額提升35%。

An approachable pair of presenters working in the field of popular psychology, Mark Palmer and Scott Solder have unrivalled expertise in the psychology of communication, drawn from their unique blend of experience in both training and the media. Their client base includes television, radio, online, leisure, telecommunications and retail in the UK and worldwide. They also provide communications consultancy services for the Prime Minister’s Office at 10 Downing Street.
Mark was formerly head of Learning & Development at Global Radio in London (the UK’s largest commercial radio group). His track record in training design and delivery spans more than a decade. He has long experience in executive coaching at a senior level in the radio industry. His background also includes television, hospitality and the music industry.

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)

Sales in other countries/其他国家销售情况：

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