DIGITAL MARKETING: STRATEGIES FOR ONLINE SUCCESS

Book ID/图书代码： 09730008B30093

English Summary/英文概要： The force of the internet and the power of online consumers have dramatically altered the face of today’s business world. Understanding and using this resource to its best advantage is essential to the success of every business. Digital Marketing clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing.

This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it.

Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximising effectiveness of search engines, email marketing and online advertising, as well as advice on using Web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today’s digital environment.

Chinese Summary/中文概要： 网络的发展和网购人群的增加改变了当今市场。对于所有商家公司而言，只有正确了解并充分利用网络资源，才可在市场中立于不败之地。本书全面分析了电子商务的本质，为营销者提供了八大网络营销战略。可谓电子时代商业界人士必备的制胜法宝。书中解析了英特网的历史和潜力，以及如何充分利用这一资源。同时，还介绍了电子商务的方方面面，包括详实的低风险营销策略、网络设计方法、如何充分利用搜索引擎，电邮营销，网络广告等。若想在如今的电子信息时代一击制胜，本书当属必选书目。(SJN)

Awards/获奖情况：

About the Author/作者介绍： Godfrey Parkin runs Britefire, an international digital strategy firm with a focus on marketing innovation, performance improvement and global branding. He has founded a series of pioneering web-centric marketing businesses across the globe and is an internationally recognised figure and a popular speaker in his field. His client list range from academic institutions to government agencies as well as smaller institutions and innovative start-ups.
本书作者戈弗雷·帕金，Britefire国际电子营销战略公司董事长，该公司主要咨询项目为营销创新、提升业绩、品牌国际化等。创立了多家国际领先网络营销企业。公司服务范围包括教育机构、政府部门、小型机构和创业者。

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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