BRANDING FOR NONPROFITS: DEVELOPING IDENTITY WITH INTEGRITY
Book ID/图书代码： 06840008B30288
English Summary/英文概要： DK Holland demystifies the methods and tools you’ll need to launch an effective new brand or revitalize your existing approach, focusing on the unique concerns that challenge nonprofit organizations. This invaluable guide will show you how to:
▼ Communicate your mission, values, and personality
▼ Form an efficient, ongoing branding team
▼ Find the right designer to develop your brand
▼ Implement your new brand successfully
▼ Avoid complications in the rebranding transition
▼ Make branding opportunities out of dilemmas
▼ Keep your audience growing, motivated, and informed
▼ Understand the funder’s key questions and concerns
Branding for Nonprofits is filled with enlightening case studies, real-life examples, and numerous illustrations. The appendixes contain actual guidelines and presentations used by prominent nonprofits, as well as a glossary with essential words and phrases to help you communicate your mission with confidence and enthusiasm.
Chinese Summary/中文概要： DK•霍兰德在本书中为您揭秘了您在树立一个新品牌或振兴您已有的品牌时所需的方法和工具，为非盈利性组织提出了独到的见解。这本珍贵的指导书将会向您展示关于如何：
▼ 传递你们的使命，价值，和特色
▼ 成立一个高效的不断壮大的品牌团队
▼ 找到合适的设计来设计你们的品牌
▼ 成功的树立你们的新品牌
▼ 在重塑品牌的转型期避免走弯路
▼ 为品牌抓住机遇脱离困境
▼ 壮大推动你们的客户群，让他们第一时间获得品牌新信息
▼ 了解投资者的心态，解决他们的后顾之忧
《为非盈利组织树立品牌》一书中充满了启发人心的案例分析，现实生活中的真实案例，和无数的插图。附录中包含了一些著名非盈利性企业的实际指导和讲解，还附有必备词语和短语的术语表来帮助您在品牌沟通中表现自信与热情。(YHL)
Awards/获奖情况：DK Holland makes a persuasive case for the importance of branding to nonprofits and has provided a very practical how-to guide. In addition, the process she describes engages the board and staff in a concrete analysis of the mission and values of the organization.---Michael Davidson, Chair, Governance Matters Branding for Nonprofits is a great how-to manual on the proper use and long-term care of not only your elusive brand, but the creative-types you might have to endure to realize it.---Eric J. Olson, Creative Director, Brooklyn Academy of Music
About the Author/作者介绍： DK Holland is an award-winning writer, strategist, and creative director. Until 2001, she was a partner in the Pushpin Group, an internationally acclaimed desigh and illustration firm. She is currently the principal of DK Holland, LLC, a nonprofit brand identity consultancy in New York, DK serves on the board of directors of Governance Matters, formerly the Alliance for Nonprofit Governance, and teaches in the graduate school for nonprofit management of the New School. She lives in Brooklyn, New York.
DK•霍兰德是一个一流的作者，策划人，和创意总监。2001年前，她是PUSHPIN集团—— 一个享有国际声誉的设计和插图公司 的合伙人。她目前是OK HOLLAND 有限责任公司的负责人，是一家纽约的非盈利性的咨询公司，DK服务于一家前身是非盈利性联盟的董事会，讲授管理方法，并且在研究生院讲授非盈利性管理技巧。她住在纽约布鲁克林。
Format:照片
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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