NEW SKATEBOARD GRAPHICS

Book ID/图书代码： 08570009B30501

English Summary/英文概要： In the 1980s skateboarding gained notoriety, growing from a Southern California hobby born out of surfing to a nationwide trend, which developed into a visual style. While the bottoms of skateboards have always been adorned with graphics, back then only a handful of skateboard manufacturers existed. Today, vast amounts of visuals are created for skateboards, with more than 40 major brands in the market. Because of how the sport has grown, however, many of these graphics are used for only a season, and then are forgotten about – until now.

From spreads of full-board designs to detailed crops of patterns and graphics, New Skateboard Graphics features the freshest, most innovative work being produced today for the bottoms of decks, including examples from Chocolate, Element, Enjoi, Heroin, Hessenmob, $lave, Toy Machine and many others. More than just illustrations, however, the foreword by designer Michael Leon and interviews with designers and creators of major brands, like Michael Leon of Rasa Libre and Jamie Thomas of Zero, shed light on how these companies maintain brand loyalty through graphics. An indispensable source for skateboarders and graphic designers alike, New Skateboard Graphics answers the question: Why devote so much time and energy to a design that will inevitably be scuffed away?

Chinese Summary/中文概要： 在20世纪80年代，滑板变得“臭名昭彰”。由南加利福利亚冲浪运动演化而来，引发了全民热潮，渐渐发展成一个视觉风格。虽然滑板底部不乏图案装饰，但昔日能生产这样滑板的制造商并不多见。今日，市场上有超过40多种牌子能提供各种各样的滑板图纹。然而，正是这项运动发展的形态，很多图形的产生只为了一个目的，然后就被遗忘至今。
从键盘装饰发展到细致的样式和图纹，《新型滑板图纹》以新潮、创新样式著称。书中收录了Chocolate,.Element,Enjoi,Heroin,Hessenmob,$lave,Toy Machine 等等公司的样式。从迈克尔 •利昂的序和与大牌的设计师,像RASA LIBRE的迈克尔• 利昂和ZERO的杰米 •汤姆斯的访谈中竟可得出：图纹不仅仅是为了装饰。这席话让大众了解这些公司是怎么通过图纹设计来保持对产品的忠诚。作为对滑板玩家与图形设计者一个必不可少的资源，《新型滑板图纹》解释了以下的问题：耗费众多时间与精力来创造一个最终要被磨花的设计的缘由。(ZSW)

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Format:全彩四色

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