DESIGN THINKING: INTEGRATING INNOVATION, CUSTOMER EXPERIENCE, AND BRAND VALUE
Book ID/图书代码： 06840009B30549
English Summary/英文概要： Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help to cultivate innovation, and therefore boost business. Experienced design leaders share their personal stories and give specific examples of their companies’ forward-thinking creations. This unique approach helps the reader learn how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand. A sense of the content within Design Thinking can be gained from the titles of some of the key essays: “Building Leadership Brands,” “The Designful Company,” “Brand Building by Service Design,” “Service Design Via the Global Web,” “Customer Loyalty,” and “Driving Brand Loyalty on the Web”.
Chinese Summary/中文概要： 本书是由30位行业专家共同撰写而成的，主要分三部分：为创新、品牌建设而做的设计，一种新兴的概念服务设计，以及真正意义的用户体验的设计。本书为读者提供了从设计想法转变到产品从而促进生产力这一过程当中必不可少的方法、策略，其观点和案例均来自于一线行业专家，可谓案例丰富，可借鉴性强。本书讲的是一种“大设计”，主要作用可以使得忽视设计的各大企业更加重视设计，希望能为从“中国制造”到“中国智造”的过渡贡献小小的力量。
Awards/获奖情况：“A much-needed book, which paves the way towards a better understanding of design thinking and its power. A fundamental reading for all those who like to grasp the multifaceted nature of design.”---Roberto Verganti, author, Design Driven Innovation; professor of innovation, Poitecnico di Milano
"In this compilation of essays from many of design’s best thinkers, Lockwood pushes forward our understanding of the intersection of design and business. I found it a treat for both sides of my brain."---Roger Martin, author, The Opposable Mind; dean, The Rottman School of Management, University of Toronto
"This collection of work from some of the design industry’s top thought leaders will further stimulate valuable discussion on how, through collaborative and innovative thinking, we can design a better future for all societies and business."---Stefano Marzano, president, Philips Design
"The practical value of ’Design Thinking’ for managers isn’t just in its impressive breadth and scope. The design perspectives and principles it articulates are essential for organizations looking to intensify their innovations and animate their brands. Cogent, readable and usable, this book makes design investment a smart choice."---Michael Schrage, author, Serious Play; fellow, MIT Sloan School of Management
About the Author/作者介绍： 作者：（美国）托马斯洛克伍德（Thomas Lockwood） 译者：李翠荣 李永春
Editor Thomas Lockwood is president of and serves on the Board of Directors at the Design Management Institute (DMI). He is also the publisher of DMI’s Design Management Review and Design Management Journal. Prior to working in the public sector he managed brand design at Sun Microsystems and StorageTek, and ran his own design firm for a number of years. Lockwood is a visiting professor at Pratt Institute in New York City. He holds a PhD and MBA in design management from the University of Westminster in London, and a BA in marketing and visual design from Eastern Michigan University. A frequent keynote speaker, he has lectured and led design and brand workshops in 20 countries, consults with corporations and with countries, and serves on numerous boards and academic councils throughout the world.
Format:照片
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
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