MARKETING ILLUSTRATION: NEW VENUES, NEW STYLES, NEW METHODS

Book ID/图书代码： 06840009B30829

English Summary/英文概要： This is an indispensable reference source for anyone planning to make a successful and fulfilling career as an illustrator. The world of illustration is fast-paced, competitive, and ever evolving. So how can illustrators not only survive, but prosper? "Marketing Illustration" offers readers a comprehensive look at the realities of working in the illustration industry today. Anyone involved with illustration will find illumination and practical advice on everything from the role of illustration in various industries - such as graphic novels and comics, animation, web games and design, toys, fashion, and textiles - to the needs of the current marketplace, and from discovering the ’next big thing’ to the traditional vs. nontraditional media debate. This volume also includes interviews with 50 of the most respect names in the industry - including Christoph Niemann, Stefan Bucher, Wes Bedrosian, Brian Cronin, and Yuko Shimuzo - in which they share their hard earned insights.

Chinese Summary/中文概要： 變動快速的時代，生活已加上許多不同的元素，例如網站、新科技、潮流、新材質等，如何讓你的設計圖像能合乎市場需求，走在趨勢前端~
50位知名創作者分享最新創作背後的思維~(VC)

Awards/获奖情况：

About the Author/作者介绍： 史蒂芬•赫勒（Steven Heller），曾擔任《紐約時報》藝術總監長達33年。美國平面設計協會出版之《AIGA平面設計期刊》編輯，亦是紐約的「視覺藝術學院」平面設計藝術碩士科系的系主任。為紐約時報書評撰寫視覺藝術專欄。
其所撰寫或編輯的平面設計著作超過百冊，包括《平面設計師之養成教育》（The Education of a Graphic Designer）、《設計解讀》（Design Culture）、《仔細觀看2》（Looking Closer）等。現定居紐約。
1999年曾獲美國設計師學會（AIGA）終身成就獎，1996年獲藝術總監名人堂特別教育者獎，2000年獲普瑞特藝術學院(Pratt Institute) Herschel Levitt 獎以及2006年獲得設計師協會藝術總監Richard Gangel獎。http://www.hellerbooks.com/

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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