MARKETING INTERIOR DESIGN

Book ID/图书代码： 06840009B30972

English Summary/英文概要： Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to:

• figure out what to charge and have the confidence to demand that price • write your business statement • brand your business, including designing promotional materials • find leads and take advantage of them through networking • land jobs and learn how to handle the interview process • protect yourself with contracts • take advantage of the burgeoning market for green products and services

This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need Marketing Interior Design!

Chinese Summary/中文概要： 如果可以从资深咨询师处获取专业建议，那为何还要在室内设计市场转悠？洛依德•普林斯顿（Lloyd Princeton）在这本《室内设计营销》（Marketing Interior Design）中给出了相当于他给他客户的同等专业水准意见。凭借他的专业技能和从业经历，他给出了详细的步骤：
•想清楚怎么要价然后自信地下价
•写下生意声明
•打出你的生意品牌，包括设计出促销材料
•找到业界先驱然后透过网络取其精华
•谈妥生意，紧接着学习如何处理面试过程
•用合同保障自己的权益
•受益于新兴市场上的绿色产品和服务
这本业内导向聚集了好的坏的市场营销材料事例，第一手故事以及样稿合同形式。假如你想在室内设计领域发展或者只是想要拓宽你的生意，那么这本书是你的必备。(XJJ)

Awards/获奖情况：Praise for Marketing Interior Design
“As a motivator, Lloyd is an incredible speaker to the interior design trade. His industry experience brings tremendous value to any client, at any level. His theories are a roadmap to success.”---Sidney Goldberg, owner, Sidney Goldberg and Associates, Kravet/Lee Jofa (洛依德（Lloyd）作为一名激励者，在室内设计界可谓叱咤风云。他在业界的丰富经验对任何客户来说都是宝贵的财富。他的理论被奉为迈向成功的风向标。---西德尼•戈德伯格（Sidney Goldberg）)

“If you are a designer who needs to be his or her own talent manager, then you need to read this book. Lloyd Princeton’s rules of engagement for success in business give readers a clear blueprint for creative integrity and “fiscal success. ... Yes, my dear, you can have it all!”---Margaret Casey, director of programming, Market Center, Las Vegas (假如你是设计师，而且怀揣着要发挥自己的天分设出自己的特色，那么你必须一读此书。洛依德•普林斯顿（Lloyd Princeton）在商界大获成功的秘诀给读者描绘了一幅卓有创造性的蓝图，结合了财政上的成功。是的，你可以名利双收！ ---玛格丽特•卡塞（Margaret Casey），拉斯维加斯市场中心（Market Center）程序设计部主任)

“Lloyd Princeton’s Marketing Interior Design is to the design specialist what Cosmopolitan is to the human libido–a road map for self-assessment and a treasury of good advice to buoy professional expertise and confidence. The how-to also offers a forecast on changing markets, which has value for the uninitiated as well as the veteran designer.”---Deborah Sanders, managing editor, Veranda magazine (洛依德•普林斯顿（Lloyd Princeton）的这本《室内设计营销》（Marketing Interior Design）对设计者来说就像对世界者（Cosmopolitan）的渴望一样，有助于自我评估，同时也提供了宝贵的专业建议和自信心。本书在教你之余还将告诉你一些关于市场变化中的预测情况，这些对设计新手来说都将受益匪浅。---德伯拉•桑德（Deborah Sanders），《阳台》（Veranda）杂志管理编辑)

About the Author/作者介绍： 洛依德•普林斯顿（Lloyd Princeton）是设计管理公司（Design Management Company）的创立者和主要咨询师，是一家久负盛名，有着帮助设计专业人士增长收入、获取曝光率、开拓业务的光辉史，总部设在纽约城洛杉矶市。他是知名咨询师，备受瞩目，在业界声名远播，与美国室内设计组织、室内设计组织、国际制造商包括卡维特（Kravet）、拉夫•劳拉（Ralph Lauren）、库勒（Kohler）以及不计其数的设计中心和个人工作室有过合作，遍布北美。他现居于洛杉矶。

Format:照片

Rights Status/版权销售情况：Simplified Chinese/简体中文：NOT AVAILABLE

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