50 ESSENTIAL MANAGEMENT TECHNIQUES

Book ID/图书代码： 00870009B31751

English Summary/英文概要： Are you familiar with the concept of product life cycle? Of course you are! Does the prospect of a SWOT analysis bring you out in a cold sweat? Probably not. But what about the Johari Window? Or Zipf’s Law?

Each entry in this bestselling book introduces a technique, explains how it works, then shows with the aid of an entertaining case study, how it can be used to solve an actual problem. The 50 techniques, including some never before published, are grouped into 11 subject areas, ranging from strategy to learning.

Chinese Summary/中文概要： 50條基礎管理技巧，50种管理技巧、11個主題，讓您知己知彼，百戰百勝

你是否還對個人或者企業管理而頭疼？
也許你對產品壽命週期很熟悉。那SWOT分析會不會讓你捏一把冷汗呢？
書中介紹了50中管理技巧，被歸入11個主題。其中包括周哈裏窗模式，齊普夫定律等。 我們常說“知己知彼，百戰百勝”。“知彼”暫且不說，我們真的能夠做到“知己”麼？其實，對於自己，我們並不能做到瞭若指掌，有些事情是我們自己不知道而我們的朋友卻清楚瞭解的。
在別人給我們的回饋中，我們可以驗證別人對自己的看法、增進自我的覺知。周哈裏窗 （ Johari Window ） 就介紹了自我坦露和回饋經驗之間的關係，它可以幫助我們認識自己，也可以讓別人瞭解自己。(RY & SK)

Awards/获奖情况：’Short, crisp chapters and lively case studies slip down easily ... a really valuable aid.’---Director

’ ... an interesting book, relevant to today’s problems and practical enough for tomorrow’s crises. It is well written and professionally presented.’---Administrator

’The overwhelming value of this book is that it brings together, in a very accessible way many useful ideas and tools. The style is clear and easy. Each technique is clearly explained, attributed as appropriate, and demonstrated by a brief case study. I’d recommend this as a useful book for any manager or trainer.’---Training Officer

About the Author/作者介绍： Michael Ward is an independent management consultant and author of Why Your Corporate Culture Change Isn’t Working ...
Michael Ward，管理顾问，Why Your Corporate Culture Change Isn’t Working的作者。

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)

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