FRIENDS WITH BENEFITS: A SOCIAL MEDIA MARKETING HANDBOOK
Book ID/图书代码： 09796009B32513
English Summary/英文概要：
Chinese Summary/中文概要： 口耳相傳 創造業績效益
社群行銷的終極指南
生意難作，很多公司把提昇業績的期望，寄託在網路上透過人們口耳相傳，藉此透過網路的效應拉近客戶的距離，提高企業形象與滿意度。而本書作者研究社群行銷(Social Media Marketing)，分析一家公司如何透過個人和群體，與其中的顧客創造業績效益。
本書作者Darren Barefoot 和Julie Szabo，長期研究社群行銷的管理經營方式。兩人曾為美國大型零售商諸如：Best Buy、Future Shop、Brother International經營社群行銷，並在CBC、BBC、華爾街日報和北美、加拿大等廣播及媒體，獲評為社群行銷的佼佼者。Darren Barefoot的網站DarrenBarefoot.com，甚至每天瀏覽人次超過1萬多人。
社群行銷具有互動性，透過平台的交流，運用網路來與目標顧客群、溝通與銷售產品。藉著此書讀者將可以學習快速進入社群行銷的管道，如何創造社群行銷的服務經營模式，在小地方創造商場的優勢。(CL)
Awards/获奖情况：Advance Praise for Friends With Benefits
“If you’re ready to get off the sidelines and get serious about social media marketing, you must read this book first. Friends With Benefits is tactical, practical, and above all, useful.”---Lee LeFever, Common Craft
“This book is invaluable and there’s nothing like it out there in terms of a realistic portrayal of what works and what doesn’t.”---Chris Abraham, Marketing Conversation
“[Friends With Benefits] offers some great tips for even the most experienced marketers out there.”---Alyssa Gregory, SitePoint
“Friends With Benefits is a must-read for social media marketers and those new to the field.”---Monique Trottier, So Misguided
“For experienced marketers looking to keep up on their own industries as well as learn the intricate details of social media, I recommend adding this book to your reading list.”---Eric Tsai, Designdamage
About the Author/作者介绍： Darren Barefoot and Julie Szabo have run social media marketing campaigns for national retailers like Best Buy, Future Shop and Brother International. They’ve been quoted as experts on social media on the CBC and BBC, and in Wired magazine, The Wall Street Journal, and dozens of other magazines, TV, and radio programs. Founders of Northern Voice, Canada’s social media conference, they regularly speak around North America on social media, marketing, and emerging technology. Darren has 10,000 daily readers at DarrenBarefoot.com.
Format:电子手稿
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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