THIS LITTLE KIDDY WENT TO MARKET: THE CORPORATE ASSAULT ON CHILDREN

Book ID/图书代码： 10953009B32560

English Summary/英文概要：

Chinese Summary/中文概要： 垃圾食物、健康食品、科技發展
商業世界如何「教育」控制孩子的價值觀

本書作者Sharon Beder教受專注於研究商業行為對孩童衝擊影響。在當今的商業世界如何養大孩子是許多人談論的話題。大多數的父母往往不知道什麼是需要的，何時該說“不”來拒絕孩子的消費慾望。作者的研究指出，無論從前，還是現在，世界的任何地方都在做孩子的生意，銷售的產品讓孩子充滿憧憬，包裝童趣盎然，消費孩子的價值觀。
本書揭開一些最新的市場策略，使讀者發現一家公司的行銷手法如何「教育」控制孩子的價值觀：重新包裝垃圾食品充當健康食品，打破常規的一些廣告，使孩子們分不清什麼是真假。太多的行銷手段讓孩子與我們的世界變得不幸福。如何能與這種商業操作抗衡並教育我們的下一代，這本書是所有想逃脫商業污染的父母必須讀的書。(CL)

Awards/获奖情况：This Little Kiddie Went to Market is a chilling assessment of modern commercial culture and how it distorts childhood, corrupts civic institutions, and endangers the planet.---Alex Molnar, Arizona State University

Outstanding. ... This is such an important book that I would put it on every school curriculum.---John Pilger

Beder’s analysis is comprehensive, steely and clinical.---Harold Pinter

About the Author/作者介绍： Sharon Beder is a visiting professor in the School of Social Sciences, Media and Communication at the University of Wollongong. She is considered a leading authority on corporate and environmental issues, for which she has won a number of awards. She is the author of nine other books, including Free Market Missionaries: The Corporate Manipulation of Community Values (2006), Power Play: The Fight for Control of the World’s Electricity (2003), Selling the Work Ethic: From Puritan Pulpit to Corporate PR (2000) and Global Spin: The Corporate Assault on Environmentalism (1997; 2nd ed. 2002).
Dr Wendy Varney is an honorary fellow at the University of New South Wales.
Dr Richard Gosden is a full time writer and researcher based in Australia. He is the author of Punishing the Patient: How Psychiatrists Misunderstand and Mistreat Schizophrenia (2001)

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

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