THE MARKETING TOOLKIT: BITE-SIZED WISDOM - PERFECT FOR BUSY PEOPLE WHO WOULD SOONER BE SUCCEEDING, NOT READING.

Book ID/图书代码： 06481509B32838

English Summary/英文概要： Good marketing really can transform a business but here’s how to get to the nuts and bolts of what is right for your business. This book supports anyone who is responsible for the survival and success of businesses by simplifying the marketing process. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It uniquely covers associated vital issues such as working with designers, buying resources, negotiation skills, etcetera. Above all you have quick access to evergreen wisdom and uncomplicated, practical, information that will help move you forward. It is written by an expert - the author is an experienced business professional and a practising marketing professional, an accustomed teacher who knows how to write what a reader needs and a practising business adviser who has first-hand experience of the most common pitfalls and errors.

Chinese Summary/中文概要： 营销做得好确实可以改变一桩生意，本书就是要告诉你什么有利于你的生意的基本要素。本书通过简化营销过程将会是那些掌控生意存亡的负责人的后盾。它涵盖了营销核心的60多个话题的可行性步骤，了解顾客的需要，满足他们的收益。它还独一无二收录了与之相关的诸如跟设计师合作、采购资源、谈判技巧等热议话题。更重要的是，你可以学到永不过时的智慧和简便实用的信息，助你前行。本书可谓出自专家之手，作者是一位经验丰富的生意专家，有着实战经验的营销行家，还是一位深谙读者需要的写作能手以及建议者。(兼职翻译-夏佳佳)

Awards/获奖情况：www.acpr.co.uk：“杰夫的这本新书给我印象深刻。要是没有一个营销背景，这就是天方夜谭。你可以学到50种不同的营销理念直接运用到生意中去，是一个很好的方式助你学到更多的营销信息。”
达到目标（On Target）：“本书满载合格市场营销者的实用信息，为市场运行提供了小贴士，将是一本很好的实用参考。”
www.city-business.com：“营销，尤其是电子营销一直在进化，本书作者就是走在了尖端前沿。作者将每样事情细致分散，使读者易于接受，便于在零碎时间阅读。作者为此书花了不少心思。”
生意之声（Voice of Business）：“此书很有可能是做成一桩生意最好的投资。”

About the Author/作者介绍： 杰夫•黛拉•穆拉（Jeff Della Mura ）在营销和交流业摸爬滚打30余载之后，深谙什么会受伤，什么有效什么无效。他是英国特许市务师、营销市务师研究所成员、访问学者以及获奖生意咨询顾问。作为一位生意发展的观察家，杰夫写了许多建设性的文章和指示。

After more than thirty years at the coalface of the marketing and communication industry, Jeff Della Mura knows what hurts, what works and what doesn’t. He is a Chartered Marketer, a Fellow of The Chartered Institute of Marketing, a visiting lecturer and an award-winning business adviser. A supportive observer of growing businesses, Jeff has written numerous advisory articles and briefings

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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