CUT COSTS NOT CORNERS: A PRACTICAL GUIDE TO STAYING COMPETITIVE AND IMPROVING PROFITS

Book ID/图书代码： 07682009B33297

English Summary/英文概要： Cost cutting is an issue for every manager and executive at every level in every company, large or small, public or private sector. Junior managers who are proactively tight on cost are learning good habits for the future, ones that will bring them recognition and advance their climb up the organizational chart. The HR department is now staffed with tough cost managers dealing with the most difficult cost category, people. Marketing departments now focus on how to get higher returns from less spend.

Cut Costs Not Corners has a coherent and structured approach to cost cutting as a permanent activity, combined with guidance on the practical steps to take and powerful international case studies. It covers strategic and tactical cost cutting options such as analysing space needs, buying technology for less, selling off redundant assets, reducing credit risk, reviewing distribution methods, sourcing new suppliers or consolidating existing ones, advertising for less, changing the route to market, travel and utility savings, minimising finance and tax costs, crisis measures - freezing recruitment, delaying pay rises, sell and lease back assets - keeping budgets rolling and using a daily cash flow model.

Chinese Summary/中文概要： 对各行各业、各个级别的经理和管理人员来说，削减成本都是一个重要的问题。成本紧张的初级经理都在为将来的发展学习控制成本的好习惯，这些习惯将帮助他们在上升的道路上获得认可。人力资源部门现在也开始招募成功控制经理，负责处理最棘手的一类成本——人员。营销部门则聚焦于如何花得更少，回报更多。

本书内容紧凑、结构完整，将削减成本视为一项长期的工作，内容还包括各种实用方法指导和有力的国际案例研究。本书涵盖了策略性、战术性削减成本的方法，如分析空间需求、节省地采购技术、出售多余资产、降低信用风险、审核分销方式、挑选新供应商、巩固现有供应商、削减广告开支、改变市场路线、节省差旅费和基础设施费、减少财政和税务开支、危机控制等。(LYR)

Awards/获奖情况：“商业教授Colin Barrow揭示了削减成本最有效的方法，并列举了经实践检验有效的各种削减开销的方法、建议和技巧。书中丰富的现实案例研究强调必须将削减开支作为一项长期关注的工作。我们在此向需要获得成本控制方面的指南的企业家们推荐这部有益的基础指南。”——getAbstract

"Business professor Colin Barrow reveals the most effective ways to cut costs and outlines proven practices, tips and techniques to reduce expenditures in every area of your organization. His numerous real-life case studies underscore the imperative of making cost cutting a consistent concern. getAbstract recommends Barrow’s helpful, albeit basic, primer to first-time entrepreneurs and small-business owners who need a lucid, straightforward guide to tackling costs." -- getAbstract

About the Author/作者介绍： Colin Barrow，MBA，曾担任英国Cranfield管理学院企业团队负责人，负责教授MBA及其他项目的企业家培训课程。他在此前的工作经历中积累了大量有关削减成本的一手经验。他还担任美国、亚洲、法国、爱尔兰、奥地利等国多所商学院的客座教授。著有《30天炼成MBA（The Thirty-Day MBA）》《成功企业家指南（The Successful Entrepreneur’s Guidebook）》《商业计划指导手册（The Business Plan Workbook）》《在家创业（Starting a Business From Home）》等（均由Kogan Page出版）。

Colin Barrow, MBA, was until recently Head of the Enterprise Group at Cranfield School of Management, UK, where he taught entrepreneaurship on the MBA and other programs. Before joining Cranfield he held senior staff and line positions and has had first-hand experience of introducing successful cost-reduction programs in good times and bad. He is also a visiting professor at business schools in the United States, asia, France, Ireland and Austria. His previous books include The Thirty-Day MBA, The Business Plan Workbook, The Successful Entrepreneur’s Guidebook and, as part of the new Business Enterprise series, Starting a Business From Home (all published by Kogan Page).

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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：Rights Sold: German

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