THE WORST-CASE SCENARIO BUISINESS SURVIVAL GUIDE: HOW TO SURVIVE THE RECESSION, HANDLE LAYOFFS, RAISE EMERGENCY CASH, THWART AN EMPLOYEE COUP, AND AVOID OTHER POTENTIAL DISASTERS!

Book ID/图书代码： 11186009B33857

English Summary/英文概要： This book could save your business!
Since 1999, the Worst-Case Scenario survival handbooks have provided readers with real answers for the most extreme situations. Now, in a time of economic crisis, the bestselling series returns with a new, real-world guide to avoiding the worst business cataclysms.
Here, you’ll find solutions for the most dangerous, deadly situations your business will ever encounter-whether those crises relate to finance, human resources, strategy, sales and marketing, or the executive suite. This book is no joke-and you won’t find any buzzwords or fables about fictitious CEOs in here-just expert advice and step-by-step info on what to do when you’re facing a true business nightmare. You’ll learn how to
*Stay in business when you can’t make payroll
*Fend off an employee coup
*Perform emergency surgery on your overhead
*Deal with nightmare customers
*And much, much more
Until now, there’s never been a clear, step-by-step guide to dealing with the sudden turns for the worst that can doom your business. The Worst-Case Scenario Business Survival Guide provides you the answers you need when disaster strikes-and what you must know to avoid the next one.

Chinese Summary/中文概要： 紐約時報暢銷書Worst-Case Scenario Survival Handbook系列作者David Borgenicht又一鉅獻!!
這次將拯救你的生意!!!
2位紐約時報與華爾街日報暢銷作者+24位專家—解決所有生意上的疑難雜症
一定要擁有的商業寶典

自1990年窘境生存系列(Worst-Case Scenario survival handbooks)對許多超級困難狀況提供最實用的解答。在經歷全球經濟危機之後，世界各地經濟狀況恢復速度仍十分緩慢，此系列將提供你避免與如何面對最糟的經濟災難。
兩位紐約時報與華爾街日報暢銷作者加上24位專家，從財務、人力資源、市場行銷、策略與執行層面等各方面，針對可能發生的困難提出實用建議。(WHL & VC)

Awards/获奖情况：

About the Author/作者介绍： 大衛．波吉尼特（David Borgenicht）美國Quirk出版社創立者與暢銷系列Worst-Case Scenario Survival Handbook的作者。自1990年起Worst-Case Scenario Survival Handbook系列廣受歡迎，不僅有許多本書，更出版許多週邊商品，如電視系列、有聲書、T-shirts、明信片與桌上遊戲(board game)。包括Basic Survival | Career & Business | Hobbies & Interests | Home & Family | Love & Relationships | Travel等類別。
馬克．喬那(Mark Joyner)是網路行銷及新式行銷領域的領導權威。他是Aesop市場行銷公司（Aesop Marketing Corporation）前任執行長，也是網際網絡的開創先鋒之一。已經出版了10多本關于網絡營銷的書籍，並被翻譯為各種語言出如《MindControl Marketing.com》、《The Great Formula》、《The Irresistible Offer》 (三秒成交,經濟新潮社出版) 等暢銷書籍。

Format:插图

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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