THE COMPLETE GRAPHIC DESIGNER: A GUIDE TO UNDERSTANDING GRAPHICS AND VISUAL COMMUNICATION
Book ID/图书代码： 11700509B33903
English Summary/英文概要： Offers insight and information to help design students apply their skills to the commercial industry.
Graphic design is a fast growing industry with thousands of new designers and students joining its ranks every year. The explosion of the graphic design field has resulted in the release of hundreds of new books, with subjects ranging from logo design to web design, design history to design criticism; today there are very few subjects related to the industry that have not been written about in one form or another. While the wealth of information and resources available to the graphic designer is extensive, it makes it hard to gain an overall perspective of graphic design and its practical applications in the field, as the content and subject matter of most books is very specialized. Design educators, especially at the collegiate level, have an increasingly difficult task of teaching a well-rounded course in graphic design, as they have to pull curriculum ideas from many sources, and require the students to purchase numerous texts.
The Complete Graphic Designer is that well-rounded course in graphic design. It is not an instructional “how to” book, nor will it feature a series of suggested curriculum or problems for designers or students to solve. Rather, this book will be a concise overview of the many facets of graphic design, such as communication theory and why it is important; various types of problems that designers confront on a daily basis; and the considerations that must be made when trying to solve those visual problems. In addition, it features prominent designers and design firms that are renown for work in a certain type of design, and frequent “sidebars” or articles that include useful information on graphic design.
This book provides a complete an comprehensive look at what graphic design is and what it means to be a graphic designer from an applied perspective, with chapters including Design for Communication, The Design Process, Page Layout, Visual Problems, Corporate Identity, and Branding.
Chinese Summary/中文概要： 设计菜鸟经商的速成宝典
◆第一招：如何跟客户合作并且从中获益汲取知识
◆第二招：通晓好的设计规则以及其重要性
◆第三招：了解创意任务简介的构成部分
◆第四招：打印思虑过程
◆第五招：如何确定视觉体系
◆第六招：如何打造别具一格商标和宣传手册
◆第七招：获得强健认证或品牌运动的要素
平面造型设计是一项每年有着数以千计新的设计者和学生踊跃加入的新兴产业。平面造型设计被开发之后，引发了成百上千部新书的发行，范围涉及商标设计、网站设计、设计史以及批评设计类，现如今已鲜有什么题材是此行业尚未涉足的。随着平面造型设计涵盖的信息和资源越来越广，而且由于大多数书的内容和主题针对有限，想要全面概括平面造型设计及其在各领域中的实际运用变得不那么容易。尤其是那些只有大学水平的设计教授者，在从许多资源中获取课外知识，要求学生购买许多课本的同时，会发现要教好平面造型设计课程是一件十分艰难的事情。
《完全平面造型设计手册》（The Complete Graphic Designer）是平面造型设计很全面的课程。它不是一本强制性命令你要怎么怎么做的书籍，也不是一本装满了假设性课程或疑问的练习册供设计者或学生解决，而是一本浓缩了平面造型设计各方面的概括，诸如交流理论及其重要性、设计者日常可能要面临的不同类型的问题；以及解决这些视觉问题上所需做的考虑。另外，这本书的一大特色，就是介绍了一些在业界某一特定设计很有名、提供有用信息的设计师和设计公司。
这本书全面解释了平面造型设计的含义以及从应用角度看，分章节介绍了平面造型设计对平面造型设计者的意义，包括用来交流的设计、设计过程、页码排版、视觉问题、合作身份和品牌效应。(XJJ)
Awards/获奖情况：
About the Author/作者介绍： 芮恩•海姆布里（Ryan Hembree）是印迪西娅设计有限公司（Indicia Design, Inc.）的创立人和创意部主任。这家平面造型设计公司位于堪萨斯州。芮恩先生在密苏里大学教授平面造型设计，他还给几个广告和设计竞赛作评委。
Format:照片
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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