SALES MANUAL: THE SUCCESSFUL BUSINESS MANTRA OF THE PROFESSIONALS

Book ID/图书代码： 01884009B34007

English Summary/英文概要： As more and more shopping malls crop up, there is clearly a ’retailing revolution.’ The revolution requires selling skills, commitment to customer service, and a dynamic personality, on the part of those who seek employement in malls and department stores. This book aims to instruct new employees of stores in the art of salesmanship and customer service. There is cut throat competition among stores and malls, each trying to outdo the other in product pricing, superior customer service and business and market intelligence. Unquestionably the stores want the most pleasing personalities and best sales & marketing talent.
The author herself has decades of retailing experience in USA, which has made her an authority on retailing. Even as the author uses time-honoured and inspiring quotations to motivate the readers, she addresses the prime question of the type of personality most required by stores- an organized and disciplined person, well dressed with a positive attitude, high aspiration and achievement orientation and so on.

Chinese Summary/中文概要： 伴随众多购物商场的出现，一场零售业界的革命正悄然来临。这场新的变革，要求从业人员拥有更加良好的销售技巧，致力于客户的服务精神，以及活力向上的性格；本书旨在向商场销售新手们讲解营销以及客服上的技巧；如今的商战堪称残酷，家家户户都在产品价格、客户服务、市场资讯方面下足了功夫，企图捷足先登，这就对从业人员提出了更高的要求。
本书作者拥有数十年的零售业经验，堪称这方面的权威。正如书中所阐述的那样，要成为一名合格的销售人员，严于律己、穿着考究、谈吐得当、以及强烈的事业心等等，都是必不可少的成功要素。(AW)

Awards/获奖情况：

About the Author/作者介绍： Pam Ahuja was born in New Delhi, India in 1944. She grew up and was educated in New Delhi acquiring M.A. Economics. After getting married in 1964 Pam moved to U.S.A. In U.S.A. she worked with American Peace Corps as Language Co-ordinator for seven years and authored a Language Manual and a Cultural Training Manual. These manuals were widely used in Peace Programs for India. While in U.S.A., Pam associated herself with ‘Sears’ department store and worked there for twenty years in retail management. She was a manager to whom people looked upto and gave her examples for being an excellent saleswoman. Her experiences of retail helped and encouraged her to pen this book. DISTINGUISHING FEATURES

Format:照片

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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