COLLINS BUSINESS SECRETS - MARKETING

Book ID/图书代码： 06040309B34013

English Summary/英文概要： The marketing secrets that experts and top professionals use.
Get results fast with this quick, easy guide to the fundamentals of Marketing Includes how to:
/ Position your product for a target market / Build a brilliant marketing plan / Create stunning branded marketing materials / Use memorable publicity to build market interest / Take advantage of new technology

Chinese Summary/中文概要： HarperCollins旗下的Collins將在明年四月先規劃出版一系列12本的實用商業技巧指南叢書，主題包含：行銷、溝通、領導、職場規劃、企畫管理、時間管控、簡報、面談、銷售、談判、資金掌控等方面，之後還會再陸續推出其他相關商業所需技巧如：人事管理、目標訂定等。
出版社邀請在這些領域的專家及學者直接傳授其獨門密技並以簡短的文字及案例分析，讓讀者能在最短時間獲取所需的知識。每本都分成七大章節，128頁精確的描述各個領域需瞭解的Know-how。(VL)

Awards/获奖情况：

About the Author/作者介绍： Peter Spalton CMC works as a freelance marketing consultant for multinationals, private companies, family business and public bodies. He mentors chief executives and sales directors throughout the UK. He has also held senior marketing positions in ICL, Ericsson and Nokia.

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：NOT AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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