THE HANDMADE MARKETPLACE: HOW TO SELL YOUR CRAFTS LOCALLY, GLOBALLY, AND ON-LINE

Book ID/图书代码： 12405010B35047

English Summary/英文概要： Turn your craft into a successful business! Even the most expert crafters may find it challenging to market and sell their wares, but with Kari Chapin you have an experienced guide at your side. Learn to determine your cost of goods, set prices, identify the competition, and understand the ins and outs of wholesale and retail sales. Explore the various sales venues available, including independent craft fairs, Web sites such as Etsy, and traditional stores, and learn to maximize your visibility and sales in each one. Want to start your own Web site? Chapin shows you how to style and prop your crafts for photography and explains how the most popular Web marketplaces operate. You’ll find everything you need to turn your talent into profits.

Chinese Summary/中文概要： 把你的手艺变作成功的生意！即使是最优秀的工匠也会发现要营销他们的器具困难重重，但有Kari Chapin在，你的身边就多了个经验丰富的向导。学会测定成本、确定价格、认出竞争对手，了解批发和零售的所有细节。探访不同的售卖点，包括独立手工市场，像Etsy那样的网站，和传统的商铺，学会在那些售卖点最大程度地推销你自己和商品。想要创立自己的网站？Chapin教你如何设计造型和提高摄影技术，她还会解析那些最具人气的网络市场是如何运营的。你将找到一切你需要知道的事，把你的才艺变成利益。(兼职翻译-SXX)

Awards/获奖情况：

About the Author/作者介绍： Kari Chapin在过去的15年里做过许多工作：合并营销、宣传、采购、自由撰稿、社区关系和造型设计。作为一个花了好多时间和工匠、手艺人交流的人，有一天会灵光乍现，坐下来写这本《手工市场》就不算奇怪了。她喜欢标价特卖、廉价商店、咖啡、纱线、纸张和闪光的东西。她和生病的丈夫，两只达克斯迷你斑点狗，以及一只脾气暴躁的橘黄猫住在新英格兰。你可以通过Kari的网站www.karichapin.com和她见面。
Kari Chapin has spent the past 15 years in the professional world incorporating marketing, publicity, buyer, freelance writer, community relations and stylist as various job titles. As someone who spends a great deal of time with artisans and craftspeople, it wasn’t surprising that one day, a compact fluorescent light bulb went off above her head, and she sat down and wrote The Handmade Marketplace. She likes tag sales, thrift stores, coffee, yarn, glitter, and paper. She lives in New England with her patient husband, two miniature dappled dachshunds, and one cranky orange cat. Meet Kari at her website, www.karichapin.com.

Format:插图

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

原文第一章内容：暂无

手稿：暂无

大纲：暂无