CONVINCE THEM IN 90 SECONDS OR LESS: MAKE INSTANT CONNECTIONS THAT PAY OFF IN BUSINESS AND IN LIFE
Book ID/图书代码： 14560010B35750
English Summary/英文概要： Now in paperback, revised throughout, with a timely new chapter and title—
The original How to Connect in Business in 90 Seconds or Less received praise such as: "Nick Boothman’s brilliant stroke is to guarantee that within the first 90 seconds of meeting someone you’ll be communicating like old trusted friends. But he doesn’t stop there. This book shows how to turn those instant connections into long-lasting, productive business relationships."—Marty Edelston, publisher, BottomLine/Personal. And: "Success in business depends on effectively communicating ideas, at least as much as thinking them up, and Boothman tells us how to do that."—Matthew Bishop, The Economist.
Boothman’s message is central, and in this current business climate, critical: whether selling, interviewing, or motivating a team, success depends on convincing the other person—and the quickest and best way to do that is through what he calls "rapport by design." Using the science of Neuro-Linguistic Programming (built upon body language, attitude, voice, and synchronizing behavior), Boothman shows how to create a winning first impression and, within 90 seconds, a lasting trust. Then, when those 90 seconds are up, he shows how to master the people-to-people skills that are essential to an ongoing business relationship. A new chapter added just for the paperback serves as a communication primer—drawing on his years in advertising, Boothman reveals how to make your message stand out and stick in a world that’s already glutted with information.
Chinese Summary/中文概要： 初次见面的前90秒决定了你能否赢得对方的信任顺利成交！销售、谈判、人际交往、领导团队，良好的第一印象是建立威信聚集人脉的关键一步。“当代卡耐基”尼古拉斯•博斯曼是快速赢人脉的专家，神经语言程序学（NLP）的高级执行师。在这里，他告诉我们如何运用外表、身体语言、态度和声音来建立良好的第一印象以及融洽信任的关系。他帮助你说服他人接纳你的观点，并且按照你的想法行动；告诉你初次见面的90秒钟我们能做哪些：给予对方想象；确立社交空间；连接大脑语言；连接三种感官；连接四种人格；10秒广告；引导话题；连接情绪让对方安心……而这些就是快速聚集人脉顺利成交的关键几步！
41个沟通技巧+42项说服力练习，“当代卡耐基”尼古拉斯•博斯曼分享90秒内赢得人脉的快捷方式：先是要和他的直觉建立信任，然后才会与他的人格产生默契！90秒我们要给予对方想象；确立社交空间；连接大脑语言；连接三种感官；连接四种人格；10秒广告；引导话题；连接情绪……这些就是您在职场上平步青云、人际关系融洽的硬技能与软实力！
Awards/获奖情况：Boothman enthusiastically shares strategies for establishing rapport, building interpersonal relationships, gaining a competitive edge, and making favorable impressions. -- Booklist
"Succes in business depends on effectively communicating your ideas at least as much as on thinking them up, and Boothman tells how to do that, offereng tips on everything from what to wear in the office to how to create a mission statement that actually motivates."---Matthew Bishop, The Economist
About the Author/作者介绍： 【美】尼古拉斯•博斯曼 他花了20年研究人们交往、沟通和合作的方式；他在世界各地的企业、大学，包括哈佛和伦敦商学院讲授“完全沟通”这种革命性的技能。他创办的“交际90”（connect90.com）和“青少年交际90”（teenconnect90.com)）项目，成功传授互动性的面对面沟通技巧及增强自信的实用方法，被媒体和读者誉为专属于这个时代的戴尔•卡耐基。
李璐 美国伊利诺伊理工大学金融学硕士，从事互联网教育行业。译作有《纳尼亚传奇》《孤独狗》等图书。
Nicholas Boothman, author of How to Make People Like You in 90 Seconds or Less, learned how to establish instant rapport with strangers while working as a fashion and advertising photographer. A licensed Master Practitioner of Neuro-Linguistic Programming, he is a consultant to individuals, groups, and corporations who want to learn the communication skills needed to connect with others. He lives outside of Toronto.
Format:TRADE PAPERBACK
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)
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