THE PROBLEM WITH PENGUINS: STAND OUT IN A CROWDED MARKETPLACE BY PACKAGING YOUR BIG IDEA

Book ID/图书代码： 03274010B35858

English Summary/英文概要： Would you like to attract more high-quality customers and make a lot more money?

If so, The Problem with Penguins, written by Bill Bishop, author of the bestseller How to Sell a Lobster, can help you with your penguin problem! Learn how to stand out in a crowded marketplace by effectively branding and packaging your BIG Idea.

In his trademark fun and entertaining style, Bishop explains:
*Why most companies will never stand out in their marketplace, and how to avoid a similar fate;
*Innovative methods to create a BIG Idea, something new, better, and different, even in the most traditional companies, industries and product/service categories;
*A step-by-step process to brand and package your BIG Idea;
*How to develop BIG promotional ideas to attract more high-quality prospects; Twenty-first Century "packaged" marketing techniques to sell your BIG Idea easier, faster, and for more money;
*Strategies to bring your BIG Idea to market faster and easier, while overcoming inertia, procrastination, and negative thinking; plus
*Dozens of real life examples of successful BIG Ideas created by entrepreneurs in many different industries.

Start today to build a great business and stand out from the other penguins in your industry!

Chinese Summary/中文概要： 《企鵝啟示錄》--如何運用你的巧思，脫穎而出！

你想要吸引高階層的顧客，賺更多的錢嗎？
假如你的答案是YES，那麼這本由撰寫《如何賣龍蝦》（How to Sell a Lobster）的暢銷作家BILL BISHOP新作《企鵝啟示錄》--如何運用你的巧思，脫穎而出！將會成為你的不二法寶。
在本書中，作者用他獨特的幽默風格，向我們說明：
★ 為何大多數的公司，不但無法在市場上立足，也無法在市場上脫穎而出的原因以及如何避免此一命運？
★ 創新的方法，可以創造大靈感、一些新奇的、更棒的以及不同的…即使是在最傳統的公司企業，創造性方式總是備受青睞的；
★ 一步一步，創造並包裝你的新想法；
★ 如何發展可行性，吸引更多高品質的可能性；21世紀運用包裝過的市場技巧，更容易賣出你的「大創意」，賺更多的錢！；
★ 克服惰性和消極情緒的同時，運用策略將創意付諸行動；
★ 真實生中由不同成功企業人士提供的成功案例。
從今天開始，創造一樁大生意，並當隻在企鵝群中脫穎而出的企鵝吧！(XJJ & SL)

Awards/获奖情况：

About the Author/作者介绍： 比爾•百世普（Bill Bishop）是Bishop Information Group Inc的總裁。他所成立的公司（Bishop Information Group Inc.）是世界上最有名的包裝和銷售教授公司。在過去的25年裏，比爾和他的團隊總共幫助了4000多家公司賺得利潤。他和妻子吉尼（Ginny）住在安大略省多倫多。

Bill Bishop is a writer, entrepreneur, and life-long tennis enthusiast. He has been playing tennis for more than 50 years. He was a tennis professional for five years during the 1970s. He is also the founder of The BIG Idea Company, an innovation packaging company, with its head office in Toronto, Canada. His company specializes in helping its clients use psychology-based marketing strategies to create and package innovative BIG Ideas.

Format:照片

Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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