THE FUTURE OF INNOVATION

Book ID/图书代码： 05230010B36129

English Summary/英文概要： Three unassailable facts will strike you as soon as you start to read "The Future of Innovation":
@ One - innovation is the new mantra, whether you’re involved in teaching art and design, new product development for a blue chip consumer brand or responsible for providing public services to citizens;
@ two - understanding innovation requires multiple perspectives; from culture and mindset, social and commercial context, new ways of working as much as new products or services;
@ three - innovation is a journey, drawing on insights from around the globe is essential to accelerate our progress.

Bettina von Stamm and Anna Trifilova have gathered together the thoughts and ideas of over 200 of the most creative innovators from business, professional practice and academia from nearly 60 countries. The contributors look at innovation from almost every angle. Their statements offer an unparalleled view of innovation and provide a depth of insight that is extraordinary. The editors’ reflection on each statement and on the sections within the book, provide useful links between themes and reinforce the relationships between many of the ideas. Anyone interested in innovation (student, researcher or practitioner) will benefit from this global thought collection. The contributors’ multiple perspectives, models, practical examples and stories provide a sense of innovation that no single writer could ever capture. "The Future of Innovation" is supported by a new website. http://thefutureofinnovation.org, where you can find even more contributions, providing readers with a vehicle to continue the journey, with tools that enable you to exchange, expand, elaborate and develop your perspectives on the future of innovation.

Chinese Summary/中文概要： 集結超過200人對於創新所提出的新視野及觀察

雀巢、西門子、台灣台南大學科技管理研究所、Nokia等各國不同的公司組織的佼佼者理念分享

你需要閱讀這本書的理由有三個:
1-創新是新的口號，不論你從事藝術或設計教學、為獲利品牌從事新產品開發或提供大眾服務
2-理解創新需要多方面的了解、從文化到思維、社會及商業環境、從新途徑提供新產品或服務
3-創新是一項旅程，大量吸收各地的資訊見解，是幫助自身進步的方法
兩位身兼作家及編輯的貝蒂娜(Bettina von Stam)m及安娜(Anna Trifilova)，集結了超過兩百位來自職場、專業領域及學術領域內最有創造力的人物(雀巢、西門子、台灣台南大學科技管理研究所、Nokia等不同各國不同的公司組織等)，發表他們對創新這概念不同的新視野及深刻的洞察力。
兩位編輯並在書中每部份結尾時，亦會提供一些反思，來更加深對於前項觀點的印象。
不論你是學生、老師、商場上實踐者，全都能從這多方位的觀點來，獲得更寬廣的視野。
相關網站: http://thefutureofinnovation.org
(SK)

Awards/获奖情况：倫敦書展推薦好書

About the Author/作者介绍： 貝蒂娜是Innovation Leadership Forum的創始人。擁有建築及都市規劃的學士學位、還有英國商業學校的MBA及博士文憑。也是新產品創造及設計的專家。她已經寫了兩本書，分享研究、教學、顧問等經驗。
此外，她也在英國、德國及法國等專業設計學校教導創新及設計管理等概念。
安娜對於全球對於創新的理解及管理，有著特別的興趣。
她在俄羅斯出版了兩本關於創新管理的書籍。目前，她是Nizhny Novgorod Architecture and Civil Engineering State University裡管理及行銷系的系主任。並在俄羅斯創新報裡有自己專屬的專欄: 國際萬花筒。

Format:照片

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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